5 Hard-and-Fast Rules of Networking

Networking is just as important online as it is offline, and many marketers just don’t get that. They never go to live conferences where they can meet people. They just sit at their computer thinking they can go it alone. You gotta have friends. After almost 10 years in this business, I can unequivocally say that having good friends, who other people look up to, or friends who know about aspects of this business that you don’t can save you tons of time and money.  My friend Ryan Currie has more to say on this topic. I hope you enjoy his article…

5 Hard-and-Fast Rules of Networking networking: shake hands

In today’s competitive atmosphere, networking skills are becoming more and more important. Productive personal and professional relationships are the building blocks to a successful job search, and can also help immensely when trying to gain momentum in a new career or business venture. Do you want to be that wallflower waiting for good things to come to you? Or would you rather be that confident go-getter out there making things happen on your own?

Good networking skills can be the key to getting that next profitable lead or landing that dream job. People often overlook how important networking and interpersonal skills are because they assume their careers will flourish based on talent or skill. Unfortunately, this is not always the case.

Here are a few rules to remember when using your networking skills to further any endeavor you may take on.

Rule 1: Don’t be afraid to ask.

Everyone knows it is difficult to ask for favors. Most people pride themselves on their ability to get things done on their own, but the bottom line is that we all need some help in order to reach our goals. People you already know may not seem like valuable contacts, but they are a great place to start when trying to make new ones. Reach out to them and ask them if they can help connect you with others who might be interested or helpful in whatever you are trying to achieve. You will be surprised at people’s kindness and willingness to help a friend in need.

Rule 2: Be prepared

You never know when that chance of a lifetime networking opportunity will come up. That person who could bring your career to the next level might be standing in front of you in line at the coffee shop, or sitting next to you on the train on your way home from work. It is always a good idea to carry a few business cards containing your contact information to hand out on the fly. Also, always keep your resume updated and ready for distribution.

Rule 3: Be clear and concise

Networking events can be overwhelming for even the friendliest of social butterflies. Don’t let your nerves cloud the message you want to get across. It might help you to practice what you will say with a trusted confidante. Make sure you can get your point across quickly because people at these events often move along and try to speak with as many people as possible. Your friend can help you clear up anything that might be confusing or unclear. They can also give you a good idea of questions you might get asked so you can have short, effective answers prepared.

Rule 4: Look the part

Appearance has been shown to affect success. If you want people to believe that you are of a certain caliber, you must make sure that you are dressed and groomed in a way that reflects that. Networking often entails making the most of short encounters, so present yourself in a way that makes you feel good, and allows others to form positive opinions about you. We may not like the fact that we are constantly being judged on our appearances, but there is nothing we can do to change it. Get used to looking the way you want to be seen.

Rule 5: Keep at it

Networking can be exhausting and sometimes even disheartening. You will inevitably meet people who are rude or disinterested in what you are trying to accomplish. Do not let these people kill your confidence. Even though it is difficult, networking will eventually pay off. Once you have a solid network of people you can call on for advice or help things will get much easier. Your network will begin to grow exponentially, and you will be glad you stuck with it.

Keeping these five simple rules in mind will help you on your networking journey. This skill is one that you will use for the rest of your life, so learning to do it effectively is immeasurably important. If you practice these skills, soon you may even be passing them on to those in the new network you have built!

Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development.  In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.   

Why New Bloggers Should Participate In Google+

You know that I’ve been saying that Google+ is important for search for quite a while now, right? Well, guess what? It’s important for emerging bloggers, too. Here’s a guest article from my friend Chad Goulde of TheBlogBuilders.com with some great insights into what will help you build your blog fast:

Reasons Beginning Bloggers Need To Be On Google+  cat and computer

The principle Google as founded on is as simple as this: Some webpages have more importance than others. But, how does Google decide which are important and which aren’t? Well, basically, Google gives priority to content they believe is the best answer to questions users have in regards to a specific topic.

Online search technology has been completely changed due to the way Google evaluates webpages. Each link that points to a specific webpage is evaluated according to how many sites point to it, and how much Google trusts those particular sites.

Around 1998, things changed again thanks to social networking. Google started judging a webpage’s popularity based on the amount of social media likes and shares received. Social sharing is a very effective way to increase a webpage’s search engine rankings. Since Twitter and Facebook just haven’t been very cooperative with Google, the great Google+ was created as its own social network.

Building Your Google+ Reputation

Bloggers have been using Google+ profiles as verifiable online identities. There are several factors that are of great influence to your Google+ reputation. They are:

  • How many Google+ followers you currently have.
  • How many people have reshared your content on Google+.
  • The amount of +1’s you’ve received from other users.
  • Your activity on Google+, such as how often you post, how often you comment, your reshares and +1 of other’s content.

Today, Google+ allows users to vote for your content with +1 votes. Unlike other Facebook, these votes are not just for the content, but for the writers themselves. Since Google is the guru of search engines, Google+ profiles tend to grow faster than those on both Twitter and Facebook.

Effective Ways to Build Your Google+ Audience

Looking for effective ways to build your online audience in Google+? Well, first and foremost, remember that G+ is another social media platform. Therefore, it should be treated as such. Here are some tips for building your G+ audience:

  • Your Bio – You need to create a Google+ bio that tells who you are, what your business and solutions are about and the content-type you plan to publish on G+. Your bio should include keywords in all sections, including your introduction, education, employment and places sections.
  • Your Relationships – To start, simply search for and follow people on G+ that you actually know. Then, go ahead and find other people to follow based on keywords, interests, etc…
  • Your Content – Create and publish blog posts containing original content, videos and images. Share links to your posts on Google+. Your content should have headlines that are attention-grabbing, with brief descriptions of the content. And, to encourage comments, end your blog posts with intriguing questions.
  • Your Comments – Commenting makes you more relevant in Google+. Leave comments anywhere and everywhere, making sure they’re relevant to the content. Ask the audience thought-provoking questions that they can’t help but to answer or comment on further.

This content was written by Chad Goulde of TheBlogBuilders.com. Interested in even more valuable resources and tips for promoting your blog through social media networking? Contact Blog Builders for more information today.

e-Commerce Should Take Note

Hey guys, if you have an e-commerce site, rich snippets are really important. But like someone said to me, “Pat, I don’t even know what those are!”

Yeah. Geek girls do. No worries.

Here’s an article I wrote for SEMRush last week:

@patmarcello explains how to use rich snippets for e-commerce bit.ly/1azvy2c

— SEMrush (@semrush) May 29, 2013

You are so gonna love it. Let me know what you think in the comment section below. Love to hear from you!

Disavow Links? Naw… Here’s Why

If you’re thinking about disavowing links through Webmaster Tools, you may have worse issues. Here’s why you probably don’t want to mess with that:


Read the rest here: http://www.semrush.com/blog/publications/linking-to-disavow-or-not-to-disavow-that-is-the-question/

Just because you have a tool doesn’t necessarily mean you need to use it, eh?

Vote for MagnaSites.com!

New Panda and Penguin Web Spam Updates Imminent

During an SMX  West panel this week, Matt Cutts, head of Google’s web spam team, said that we’re going to have a “large Penguin update” in 2013.  Previously, we had one in May 2012 and one in October, and each targeted different aspects of what Google considers to be Web spam.spam casserole

One of the BIG issues for Google is linking schemes, and lots of blog networks and link wheels were targeted in 2012.  Apparently, there’s going to be a major link company to be Google smacked next time around. So, if you’re buying links (you’re nuts) or you’re involved in any kind of link spamming, look to be crushed like a grape.

Another Panda update is coming soon (Friday, March 15 or Monday, March 18), too, so if you notice changes in your rankings and traffic, that could be one reason.

If you don’t think this stuff will hurt you, think again. We were hit hard by Penguin last May for no apparent reason, except that we talk about SEO Link Vine, which was a blog network that worked really well to get your articles ranked in Google. Google hateses that. So…

Plus, there are probably images on this blog that have copyright issues (Who knew about such things years ago?) and only the Google ghods know what else.

I have no time to mess with the issues that could be causing the problems, including the EMD (exact match domain), so I just went over to my branded site and I post there instead. If I had time to scour 1,200+ posts here, it would so be worth it. But… some day I may do just that. Until then, visit me at http://www.MagnaSites.com.

Over and out! Batten down the hatches.

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Google Updates… All on One Page

Have you been Google smacked? I’m guessing that lots of folks have, and maybe don’t even know it. Well, if you want to check, just hop on over to Sistrix, where they have all of the Google updates on one page: http://www.sistrix.com/google-updates/

Google 貼牌冰箱(Google Refrigerator)

Google 貼牌冰箱(Google Refrigerator) (Photo credit: Aray Chen)

This is a comprehensive list, going back to the very first update in 2002.

You’ll recognize old Google Updates favorites like Florida,  Caffeine, and of course, all the Pandas and Penguins. (There should be a song.)

Who knew there was a Buffy? Yep. In honor of Vanessa Fox, when she left Google.

Sistrix will also allow you to enter a domain to see what affect recent updates had on your website. It’s worth seeing, if nothing else.


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