This guest post from my friend, Ness, talks about keyword research. I just wrote a post for the SEMRush blog that pretty much indicates that keywords are going away. And yet, we can’t get away from using them still. The article explains why.
But… Do you know how to perform keyword research properly?
Improve Your Online Traffic with These 3 Keyword Research Strategies
No matter how much effort you put in building your website, if it is not visible to search engines, then it’s still as good as nothing. You should know how to properly optimize your website to rank high in search engines and get more traffic.
Researching keywords is a necessary part of any SEO or keyword strategy. Without the proper research, you are blind to the statistics and could be choosing keywords that have absolutely no traffic, or you could be choose extremely popular keywords that are going to be impossible for you to rank for. Either way, your keywords won’t be giving you much traffic. Instead of trying to guess your way to success, let’s go over a few different strategies that you are going to be able to implement into your SEO campaigns.
Targeting Terms Based on the Searcher’s Intent
The first strategy you should be researching is figuring out what the actual intent of the search is. Whether or not they are attempting to accomplish something that will be profitable or promote growth should be one of your biggest concerns.
For an easy example, let’s imagine that you own a retail website that focuses on selling guitars. There are going to be plenty of different keywords you can choose from. You would have much better success at targeting a phrase such as “Good deals on Guitars,” rather than focusing on “pictures of quality guitars.” The difference between the two search terms should be pretty obvious, the second term’s goal is to just find some pictures and do some window shopping without any intentions of ordering a guitar. The first search term says that the searcher is in the market to buy a new guitar, they are just waiting for the right deal before they make that purchase.
You are going to run into an incredible amount of different keywords. Don’t target those that won’t help you to achieve your goals. Understand exactly what it is that the searcher wants with the words they are typing.
Targeting Terms That Have Winnable Battles
Another aspect of keyword research you will have access to, is finding out how much competition you will be going up against. A good strategy to use when trying to find a good keyword is to find one that isn’t as popular, but doesn’t have much competition either. It might not get as many overall monthly searches, but it will be able to provide you with easy rankings, giving you much more traffic than the other option would.
The easier it is to rank, the less work you will have to do to see that traffic come in. Some larger companies don’t mind trying to target keywords that have high competition because they have enough resources and manpower to be able to effectively campaign towards it. Unfortunately, most of us won’t have enough time or money to be able to launch full scale campaigns on highly trafficked keywords that all our competitors are trying to rank on.
Targeting Multiple Long Tail Terms
The last strategy we will be covering is making sure not to just limit yourself to a few keyword phrases. Some companies have targeted millions of keywords to get themselves successful, so don’t expect a few keywords will get you an unbelievable amount of traffic. You should be looking for as many relevant keyword that can help you achieve your goals as you can. The great thing about keyword research is that there is the “long tail,” which basically means the less popular search terms. Like we just went over, it is best to try and focus on keywords you will be easier to rank for. Luckily for us, the majority of all searches on the Internet are long tail searches, so we have plenty of keyword phrases to choose from.
If you are just starting out with SEO, keyword targeting, and keyword research, it is understandable that all of this might seem a bit confusing or unnecessary, just to gain rankings. Yet, after doing it for while, you will realize that it is actually pretty simple and it makes all of the difference in the world to your website. It just takes a lot of time, patience, and content.
There are plenty of different keyword strategies out there and as you get more and more advanced, you will learn them, and may decide to implement them. Until that happens, these 3 strategies should work well for you.
This is a guest post by Ness – a blogger and a freelance writer with an extensive experience in SEO and internet marketing. She also writes for a web hosting review site called MakeAWebsite. Visit their website to have a closer look at the performances of well-known hosts in the industry.
Yeah, it can happen. There are tons of folks out there claiming to be SEOs, who don’t really have the chops. So, you hire them because they gave you good speak, but when it comes down to the brass tacks, they don’t have a clue. Here’s an article from my friend, Chloe, who alerts you to what to watch out for:
Warning Signs that You’re Dealing with a Bad SEO Company
SEO strategies are constantly changing in response to updated algorithms, the discovery of new successful techniques, and the behavior of the competition. Staying on top of all those changes can be a lot of work – and a lot more time and energy that you have or want to spend.
Hiring an SEO company can help you to ensure that your site is in top shape without you having to spend any time on it yourself. However, there are thousands of SEO companies out there all promising you results, and it can be difficult to distinguish the good from the bad. Here are a few warning signs that will let you know that you’re dealing with a bad SEO company:
They Offer a Free Trial
Good SEO work requires a lot of time, effort and patience. You should not only not be getting it for free, but you should be paying quite a bit of money for the service. Anyone who offers you a free trial is likely not worth the money they would charge you later. In addition, free trials are often covers for scams. The companies gain your login information during the trial and then use it to crash your site or to steal your data. Steer clear of any company that offers you a free trial of their services.
They Offer Results in a Short Time Frame
Getting results with SEO takes time. It requires a lot of analysis and a lot of adjustment. There is also a lot of waiting, as the SEO expert puts strategies into place, waits to see how they impact the site, and then makes adjustments as necessary. The site should be expected to continue to grow over time, and when it reaches its page rank, it can expect it to remain somewhat stable.
SEO companies that offer to get results in a short time frame – such as ranking on page 1 in 24 or 48 hours – are lying. They are making promises they can’t keep. And if they do get you to page 1 in that short a time, worry. They’re using black hat tactics that may get you banned from the index! That means, no listing in search engines at all, maybe ever. Avoid doing business with any company that makes such promises.
They Guarantee Results
There are no guarantees in SEO. Even if you optimize the site, build up quality links and create strong social media profiles, your site may still not reach a top page rank and may still not get the traffic you want. SEOs who make a guarantee of getting you to a PR1 – or make a guarantee of any specific page rank or traffic numbers at all – is lying or is overly confident. They may or may not be able to achieve these results for you, but they can’t guarantee anything.
What you should expect to see from a good SEO is the continued growth of your site in terms of page rank and traffic. A good SEO should also provide you with a detailed strategy for your site, as well as thoughtful reasoning behind the strategy.
They Focus on Thousands of Search Engines
There are thousands of search engines out there – most of them micro sites. However, few people actually use these sites, and most of them won’t bring you significant traffic. The primary search engine that matters is Google, followed by Yahoo! and Bing. An SEO who promises to submit your site to thousands of search engines is either misguided, out-of-the-loop or plain doesn’t know what he’s doing.
They Offer Too Many Links Too Soon
Getting quality links is an important way to build your page rank and drive traffic to your site. However, it takes time to get quality links. An SEO company that offers you hundreds or thousands of links is likely not going to deliver you quality links. They are typically going to be placed on spammy sites and in forums and comments. These are not only not going to help your site, but they could also actively bring down your page rank and hurt your traffic.
Hiring an SEO company is a great way to improve traffic to your site while freeing up your time to grow your business in other ways. Make sure that your money is well-spent by hiring a quality SEO company that will get you real results. Pay attention to these warning signs to help you steer clear of scam artists and fly-by-night companies.
What other warning signs have you noticed when dealing with shady SEO companies? Share your experiences in the comments!
Chloe Trogden is a seasoned financial aid writer and a major contributor at http://www.collegegrant.net. Her leisure activities include camping, swimming and volunteer work.
From time to time, I’m asked to evaluate SEO websites. I try to do it when I have the time because often, I stumble upon great new tools to implement in my business. A couple of weeks back, Roy B. from Sheer SEO sent an email and asked me to check out their site. I’ve had some killer work to do and then, had personal reasons for being off the grid, but I’m finally getting to check the site out, and. well…
Sheer SEO software takes you places where many tools do not, and I’m talking supplemental index information! (If you don’t know what that is, the supplemental index is where you probably don’t want to be. It’s a collection of pages that search engines deem to be too old, too ugly, or too unworthy to be in the main index. You can still see results from the supplemental index, but only if the page is specifically requested or if there are few results for the search query and the main index has run out.)
But Sheer SEO is so very much more than just supplemental index information! Here are the topics this site covers for the domain you choose to evaluate:
- Keyword rankings, both current and historical
- Page rank, current and historical
- Main referrers (Sites that send you the most referral traffic): This is too cool. It shows you the page rank of the referring site, whether follow or no follow, and even how much link juice you have from the link on the site that’s referring. Pretty nifty.
- Number of back links, current and historical
- Twitter Information, current and historical
- Facebook Information, shares, likes, and comments
- Social Bookmarking Information
- On Page SEO: Keyword density, for single, double and triple keyword phrases, and you can create a content benchmark analysis for keywords you’re currently employing. Here’s what they have to say about this option: There’s so much more about Sheer SEO you can learn, if you click here!
Something that many of my clients neglected before I came along was testing. They didn’t have any idea how to accomplish it, or even that it was important. Yet, when I explain the benefits of testing to them, they’re all about learning more and fast!
Because testing = more money. That’s it! You should test everything about your pages — headlines, bullet points, images, calls to action, etc. You will find out what works best and in time, make better conversions because of it.
Though I have written about this topic before, my friend, Ruben Corbo, has some new advice about the simplest type of testing — A/B Split testing and he’s written a great post for you to consider and put into practice. Here goes:
The 4 Most Effective Tips for A/B Split Testing
As an entrepreneur, you probably wonder how to expand your market share and outmatch the competition by providing products and services that clients need and relish—while making money in the process. Right?
“A/B testing, a byproduct of advanced statistics, helps you forge an effective marketing and product differentiation strategy,” says Edward G., a marketing specialist who for several years has advised clients on everything from A/B testing to multivariate testing and behavioral targeting.
Don’t worry, though; you don’t need a PhD. in math to understand and use A/B testing. By applying a few key tips, you can implement a successful, fact-based A/B testing routine.
1. Understand A/B Testing
A/B testing involves changing only ONE element of your page, while leaving all else the same, in a closely monitored experiment. For example, say you are getting ready for the Thanksgiving sales season, and you want to add a turkey image to your call to action button, hoping that its familiarity and charm will encourage people to buy.
Create two versions of the page, with Version A being the “control version”—the one that does not change—and Version B being the one in which you modify only that one aspect (add the turkey) and then, run the pages side by side in a kind of rotater. Visitor A sees the control page, while visitor B sees the new and improved turkey version.
Then, it’s important to keep watch on your stats. How many people clicked through to buy in a certain period of time? More clicks on the new page means that the turkey was successful, so that page becomes the control and you can run that page against a new page with ONE different element against it.
2. Learn What A/B Testing Entails
A/B testing—especially for Internet marketing, which is what we are focusing on here—entails two versions of your website, hence the “A or B” concept. Next, you should launch both portals simultaneously or at approximately the same time interval. People buy more or less at different times of day and if you run your pages at different times of day, along with the change you made to the page, you won’t know what worked to increase your conversion. So, launch both pages at the same time, if at all possible.
Keep everything intact in both versions, except one element. Generally speaking, you don’t have to create two websites from scratch. Just copy the page you want to test and then, change ONE thing about it — the headline, the bullets, the call to action, the background color, etc. Choose ONE element to test at a time, or again, you won’t know which element made a difference in your rate of conversion.
3. Identify Key A/B Testing Criteria
When it comes to A/B testing, criteria are as varied as colors in a rainbow. It all comes down to what you want to evaluate, so the sky is the limit with respect to choices. That said, Edward G., our A/B testing expert, says that a few elements are essential to draw up and implement an effective A/B testing campaign. These elements, aside from those mentioned above, can also include product or service descriptions, pricing, special discounts and other promotions, and content length, but really, anything that can be changed is an element for testing consideration.
4. Familiarize Yourself with the A/B Testing Process
As explained earlier, A/B testing is a straightforward process, but you still need to follow specific procedures to make it a success and you need enough traffic to the page to have statistical significance. If you’re not terribly skilled technically, there are online tools and companies that are available to help you. Having a company test for you will be well worth the expense in increased revenue that will come from it.
Here’s a quick review:
- Review your existing content and determine what to alter, improve, or remove.
- Come up with a list of elements that you want to test over time. You can categorize the elements in the 4 marketing-mix clusters: product, price, promotion, and point of sale.
- Figure out key testing elements (Make the most important changes first.)
- Test both versions of a page simultaneously or enlist a professional to help jump-start the process.
- Assess the results. Then, keep or discard the tested elements. If you keep the tested element that changed page becomes your new “control.”
- Begin the process all over again with the second testing element on your list
A/B testing can be simple or as difficult as you want it to be, but you will be successful, if you understand the process and familiarize yourself with its main stages. You can also hire a testing professional or company to help you in the process. This is a painless way to handle testing, and though it will cost you, the gain in improved conversions will be well worth the expense.
Testing isn’t a quick fix for a non-converting site, but ALWAYS be Testing. Even if your sales page is converting, why not allow it to convert better? It’s all about making money and testing is one surefire path you should take.
Ruben Corbo is a freelance writer and writes very frequently about topics in the Internet marketing arena. Ruben specializes in writing about traffic to online sales conversion tools like A/B Testing, Multivariate Testing, Product Recommendation Engines, and more. To learn more about these conversion tools, go to http://www.maxymiser.com
Networking is just as important online as it is offline, and many marketers just don’t get that. They never go to live conferences where they can meet people. They just sit at their computer thinking they can go it alone. You gotta have friends. After almost 10 years in this business, I can unequivocally say that having good friends, who other people look up to, or friends who know about aspects of this business that you don’t can save you tons of time and money. My friend Ryan Currie has more to say on this topic. I hope you enjoy his article…
In today’s competitive atmosphere, networking skills are becoming more and more important. Productive personal and professional relationships are the building blocks to a successful job search, and can also help immensely when trying to gain momentum in a new career or business venture. Do you want to be that wallflower waiting for good things to come to you? Or would you rather be that confident go-getter out there making things happen on your own?
Good networking skills can be the key to getting that next profitable lead or landing that dream job. People often overlook how important networking and interpersonal skills are because they assume their careers will flourish based on talent or skill. Unfortunately, this is not always the case.
Here are a few rules to remember when using your networking skills to further any endeavor you may take on.
Rule 1: Don’t be afraid to ask.
Everyone knows it is difficult to ask for favors. Most people pride themselves on their ability to get things done on their own, but the bottom line is that we all need some help in order to reach our goals. People you already know may not seem like valuable contacts, but they are a great place to start when trying to make new ones. Reach out to them and ask them if they can help connect you with others who might be interested or helpful in whatever you are trying to achieve. You will be surprised at people’s kindness and willingness to help a friend in need.
Rule 2: Be prepared
You never know when that chance of a lifetime networking opportunity will come up. That person who could bring your career to the next level might be standing in front of you in line at the coffee shop, or sitting next to you on the train on your way home from work. It is always a good idea to carry a few business cards containing your contact information to hand out on the fly. Also, always keep your resume updated and ready for distribution.
Rule 3: Be clear and concise
Networking events can be overwhelming for even the friendliest of social butterflies. Don’t let your nerves cloud the message you want to get across. It might help you to practice what you will say with a trusted confidante. Make sure you can get your point across quickly because people at these events often move along and try to speak with as many people as possible. Your friend can help you clear up anything that might be confusing or unclear. They can also give you a good idea of questions you might get asked so you can have short, effective answers prepared.
Rule 4: Look the part
Appearance has been shown to affect success. If you want people to believe that you are of a certain caliber, you must make sure that you are dressed and groomed in a way that reflects that. Networking often entails making the most of short encounters, so present yourself in a way that makes you feel good, and allows others to form positive opinions about you. We may not like the fact that we are constantly being judged on our appearances, but there is nothing we can do to change it. Get used to looking the way you want to be seen.
Rule 5: Keep at it
Networking can be exhausting and sometimes even disheartening. You will inevitably meet people who are rude or disinterested in what you are trying to accomplish. Do not let these people kill your confidence. Even though it is difficult, networking will eventually pay off. Once you have a solid network of people you can call on for advice or help things will get much easier. Your network will begin to grow exponentially, and you will be glad you stuck with it.
Keeping these five simple rules in mind will help you on your networking journey. This skill is one that you will use for the rest of your life, so learning to do it effectively is immeasurably important. If you practice these skills, soon you may even be passing them on to those in the new network you have built!
Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.
You know that I’ve been saying that Google+ is important for search for quite a while now, right? Well, guess what? It’s important for emerging bloggers, too. Here’s a guest article from my friend Chad Goulde of TheBlogBuilders.com with some great insights into what will help you build your blog fast:
Reasons Beginning Bloggers Need To Be On Google+
The principle Google as founded on is as simple as this: Some webpages have more importance than others. But, how does Google decide which are important and which aren’t? Well, basically, Google gives priority to content they believe is the best answer to questions users have in regards to a specific topic.
Online search technology has been completely changed due to the way Google evaluates webpages. Each link that points to a specific webpage is evaluated according to how many sites point to it, and how much Google trusts those particular sites.
Around 1998, things changed again thanks to social networking. Google started judging a webpage’s popularity based on the amount of social media likes and shares received. Social sharing is a very effective way to increase a webpage’s search engine rankings. Since Twitter and Facebook just haven’t been very cooperative with Google, the great Google+ was created as its own social network.
Building Your Google+ Reputation
Bloggers have been using Google+ profiles as verifiable online identities. There are several factors that are of great influence to your Google+ reputation. They are:
- How many Google+ followers you currently have.
- How many people have reshared your content on Google+.
- The amount of +1′s you’ve received from other users.
- Your activity on Google+, such as how often you post, how often you comment, your reshares and +1 of other’s content.
Today, Google+ allows users to vote for your content with +1 votes. Unlike other Facebook, these votes are not just for the content, but for the writers themselves. Since Google is the guru of search engines, Google+ profiles tend to grow faster than those on both Twitter and Facebook.
Effective Ways to Build Your Google+ Audience
Looking for effective ways to build your online audience in Google+? Well, first and foremost, remember that G+ is another social media platform. Therefore, it should be treated as such. Here are some tips for building your G+ audience:
- Your Bio – You need to create a Google+ bio that tells who you are, what your business and solutions are about and the content-type you plan to publish on G+. Your bio should include keywords in all sections, including your introduction, education, employment and places sections.
- Your Relationships – To start, simply search for and follow people on G+ that you actually know. Then, go ahead and find other people to follow based on keywords, interests, etc…
- Your Content – Create and publish blog posts containing original content, videos and images. Share links to your posts on Google+. Your content should have headlines that are attention-grabbing, with brief descriptions of the content. And, to encourage comments, end your blog posts with intriguing questions.
- Your Comments – Commenting makes you more relevant in Google+. Leave comments anywhere and everywhere, making sure they’re relevant to the content. Ask the audience thought-provoking questions that they can’t help but to answer or comment on further.
This content was written by Chad Goulde of TheBlogBuilders.com. Interested in even more valuable resources and tips for promoting your blog through social media networking? Contact Blog Builders for more information today.
Hey guys, if you have an e-commerce site, rich snippets are really important. But like someone said to me, “Pat, I don’t even know what those are!”
Yeah. Geek girls do. No worries.
Here’s an article I wrote for SEMRush last week:
— SEMrush (@semrush) May 29, 2013
You are so gonna love it. Let me know what you think in the comment section below. Love to hear from you!