During an SMX West panel this week, Matt Cutts, head of Google’s web spam team, said that we’re going to have a “large Penguin update” in 2013. Previously, we had one in May 2012 and one in October, and each targeted different aspects of what Google considers to be Web spam.
One of the BIG issues for Google is linking schemes, and lots of blog networks and link wheels were targeted in 2012. Apparently, there’s going to be a major link company to be Google smacked next time around. So, if you’re buying links (you’re nuts) or you’re involved in any kind of link spamming, look to be crushed like a grape.
Another Panda update is coming soon (Friday, March 15 or Monday, March 18), too, so if you notice changes in your rankings and traffic, that could be one reason.
If you don’t think this stuff will hurt you, think again. We were hit hard by Penguin last May for no apparent reason, except that we talk about SEO Link Vine, which was a blog network that worked really well to get your articles ranked in Google. Google hateses that. So…
Plus, there are probably images on this blog that have copyright issues (Who knew about such things years ago?) and only the Google ghods know what else.
I have no time to mess with the issues that could be causing the problems, including the EMD (exact match domain), so I just went over to my branded site and I post there instead. If I had time to scour 1,200+ posts here, it would so be worth it. But… some day I may do just that. Until then, visit me at http://www.MagnaSites.com.
Over and out! Batten down the hatches.
Have you been Google smacked? I’m guessing that lots of folks have, and maybe don’t even know it. Well, if you want to check, just hop on over to Sistrix, where they have all of the Google updates on one page: http://www.sistrix.com/google-updates/
This is a comprehensive list, going back to the very first update in 2002.
You’ll recognize old Google Updates favorites like Florida, Caffeine, and of course, all the Pandas and Penguins. (There should be a song.)
Who knew there was a Buffy? Yep. In honor of Vanessa Fox, when she left Google.
Sistrix will also allow you to enter a domain to see what affect recent updates had on your website. It’s worth seeing, if nothing else.
Thought this was important. For a while now, some of the well-known SEOs have been saying that when you redirect a page with a 301, or permanent redirect, that the page rank passed to the page at the other end is diluted.
Untrue. Here’s Matt Cutts to explain why:
Another SEO myth busted. Redirect away.
It’s better to redirect than just to move a page and allow spiders to wonder what happened. If it’s a temporary move, use a 302 redirect and then when the page is back, you can just remove the redirect.
If you’re in WordPress, a redirect is easy with the plugin Redirection. You can send people to a page that replaces the old, a temporary page, or to a random page. Works great.
This guest post is from my friend, Tom Jones of Make-a-Website.com. He’s got some cool insights to share from Larry Page:
4 Business Lessons From Google CEO Larry Page
Larry page officially took over the reigns as Google CEO in April 2011 replacing then CEO Eric Schmidt.
Most consider Schmidt as the caretaker CEO that was just warming the seat until Page grew up, learned to deal with the media and increased his confidence with the general public.
The Google co-founder immediately embarked on streamlining management ranks, jettisoning non-essential products, increasing the company’s competitiveness among a host of other changes. While page has spent most of his career at Google, his leadership style is increasingly becoming more apparent ever since he became the company’s chief executive officer.
Below is an outline of 4 business lessons you can adopt taken from Page’s lead.
Pay attention to crazy Ideas
Those of us who look at metrics, day in – day out, have been complaining for years that Alexa is a so-so tool. It serves a purpose, but the data you get from Alexa is not always useful or relevant by the time you’re seeing it.
But a group based in Tel Aviv — Similar Group — has just increased funding by $2.5 million and their site SimilarWeb, well… plainly kicks some Alexa butt.
You may know this company from its browser toolbar, “Similar Sites,” which helps you to find 10 sites that are similar to the site you’re on. Makes shopping easier or even finding data and information when you’re researching. It’s a great add-on for Firefox.
What’s Similar Web about?
SimilarWeb is much more than an add-on. It’s a full website, where you can plug in any domain and learn more about the site’s traffic trends, audience engagement, traffic from referring sites, and much more. Plus, it has a really great interface. It’s updated, clean and easy to navigate, unlike Alexa.
Check this out:
This happens to be an analysis for the New York Times.
I did a search for my biggest client, which I didn’t want to show here, but it was very informative. Read More…