Structured MicroData Increases CTRs by 30%

Posts Tagged ‘yahoo’

Structured MicroData Increases CTRs by 30%

By Pat Marcello on Monday, January 2nd, 2012 | No Comments

Through the use of rich snippets and microdata, search engines want us to use coding that makes what we’re trying to convey more apparent to search spiders and the results are positive.

Missing Wonder Wheel, Are We?

By Pat Marcello on Tuesday, December 27th, 2011 | No Comments

Google took Wonder Wheel from us back in July 2011. No fear! Here are 5 places you can get the same data and more…

Bing and Anchor Text Ranking Factors

By Pat Marcello on Wednesday, December 21st, 2011 | No Comments

In late September, Bing filed a patent regarding the relationship between similar anchor text and the relationship among the sites where it lives and yours.

25 SEO Questions to Ask Your Domain

By Pat Marcello on Wednesday, December 14th, 2011 | No Comments

I’ve decided to share with you some of the points I take into consideration when I’m evaluating a client’s website. I spend a great deal of time analyzing the site before I ever make a proposal because it’s the only way you can come up with a solid plan to either fix what’s wrong or [...]

Optimize Your PPC Campaign with These Tips

By Pat Marcello on Tuesday, December 13th, 2011 | No Comments

I’m not immersed in PPC. I did it for a while for Overcome Everything, so I know the ropes. I just don’t take on PPC for clients, unless I hand the ball off to someone else who’s a real student of the traffic medium. But today, I was reading a really great post over to [...]

Google Taking on Copyright Infringement

By Pat Marcello on Tuesday, September 13th, 2011 | 1 Comment

Copyrights are important to professional writers. Nobody wants to have their work stolen, and a lot of that has been going on all over the Internet. There’s not a week that goes by that I haven’t found something I’ve written taken verbatim and duplicated without my consent or attribution. That’s a piss off! I spend [...]

Google, Bing and Yahoo’s Schema.org

By Pat Marcello on Wednesday, June 8th, 2011 | 1 Comment

A few days ago a new website was announced on the Official Google Blog called Schema.org. It’s a joint venture between the big three engines (Google, Bing and Yahoo) that attempts to create a standard in data for the Web (as in coding). Here is how the site describes its function: “This site provides a [...]

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Posts Tagged ‘yahoo’