Posts Tagged ‘squeeze’


Fed Ex Day at the OE Ranch

By on Monday, March 28th, 2011 | No Comments

Last week, we did something really cool at Overcome Everything.  It was Kyle Battis‘s idea (and Kyle is amazing; he’s always coming up with really cool stuff). He read how Google has a monthly day for its employees based on the concept of Fed Ex’s slogan: “When it absolutely, positively has to be there overnight.” [...]

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SEO: What Do You Want Your Customer to Do?

By on Wednesday, August 26th, 2009 | No Comments

Great post today over at SEOBook.com http://www.seobook.com/transformers-more-than-meets-the-eyes The gist of the post is that you have to clearly state on your page what you want your customers to do. The author quotes Seth Godin, who says you want people to do one of  five things: Click to go to another page on your site Buy [...]

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