Why Anchor Text Matters More Than Ever Before

Posts Tagged search engine optimization

Why Anchor Text Matters More Than Ever Before

By Pat Marcello on Wednesday, April 11th, 2012 | 1 Comment

You know what anchor text is, right? Any hyperlinked word or phrase is anchor text, and it can be on your own site or on a site that points back to yours. The anchor text can be your keyword phrase, your name (as often happens with a blog comment), or it can be as simple [...]

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Google Plus Ripples Like Water

By Pat Marcello on Monday, April 9th, 2012 | 2 Comments

Are you on Google+ yet? I keep asking that, so it should give you some indication of how important being part of that site is. Everything you post there, the visitors you get from your + posts and all, impact on your search engine results listings. It’s been shown to be so. I think Google+ [...]

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Are You Tag Spamming?

By Pat Marcello on Thursday, April 5th, 2012 | No Comments

Are you tag spamming? This video is about tagging video, but their advice is great for blog posts, too. Check this out: So, don’t go nuts. Use the primary keyword tag, for sure, and use it in your title, description, and in your tags, but don’t go nuts. Use a few tags that make sense, [...]

Google Panda 3.4 Updates Roll Over Blog Networks

By Pat Marcello on Monday, April 2nd, 2012 | 8 Comments

I had a feeling this day would come, and Google lowered the Panda boom on Friday, March 23. Late in the day, Google tweeted: “Panda refresh rolling out now. Only ~1.6% of queries noticeably affected.” To Google, this means it was a minor change. To those of you working with blog networks, it may have [...]

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More About SEOPressor

By Pat Marcello on Thursday, March 29th, 2012 | 2 Comments

Yesterday, I had a Google+ comment from Daniel Tan, who is the developer behind the SEOPressor Plugin. He told me that people were having amazing results with it and that what I had written about the SEOPressor Plugin on Monday was wrong. OK, I respect that Daniel defends his product, but I wasn’t convinced. We [...]

Why the SEOPressor Plugin May Do More Harm Than Good

By Pat Marcello on Monday, March 26th, 2012 | 2 Comments

So many people have asked me about the SEOPressor Plugin for WordPress, and here’s the advice I always give them: Don’t waste your money! The SEOPressor Plugin May Do More Harm Than Good! I’ve always held the opinion that this plugin is not a good SEO tool, and my thoughts were upheld on a webinar [...]

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What Meta Tags Are Important?

By Pat Marcello on Thursday, March 22nd, 2012 | No Comments

I’ve been telling you about Meta tags for years, and that title and description are vital for even basic SEO, but… here’s Matt Cutts with some great information about your Description tag: Here’s the link he mentioned: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=79812 What I found interesting in their example was that the <title> tag wasn’t first after the <head> [...]