Do You Want to Be an SEO Copywriter When You Grow Up?

Posts Tagged ‘copywriting’

Do You Want to Be an SEO Copywriter When You Grow Up?

By Pat Marcello on Wednesday, December 7th, 2011 | No Comments

I’ve never done that… Grown up, I mean. But I have written SEO copy. (Shh!!) Want to know something? I HATE to write it. Yep, I’d much rather be designing a new website or doing keyword research (which a lot of people hate, but I find to be a treasure hunt). Want to know why? [...]

Conversion: Sell Eskimos Ice Water

By Pat Marcello on Tuesday, January 5th, 2010 | 1 Comment

Internet marketing magic happens when a sales pages or an optin page converts your reader to a list member or a sale. Watch this video to learn more: Danny Frank created this video from an article by Pat Marcello for Overcome Everything, Inc. Find related videos at the OEVideo1 channel.

Copywriting Triggers

By Pat Marcello on Wednesday, November 18th, 2009 | 4 Comments

As an Internet marketer, you either have to learn to write good copy or you have to hire someone to do it for you. Tellman and Jodi used to write all the copy for everything we did at Overcome Everything, until Tellman hired Josh Burns. Josh has only been working for the company a little [...]

Blogging: Keep a Swipe File

By Pat Marcello on Tuesday, May 12th, 2009 | No Comments

If you have studied copywriting at any level, you’ll have heard the term “swipe file” often. That’s just a collection of headlines or really good sales copy that can be modeled. It can’t be used verbatim, of course, because that would be plagiarism, but you can rewrite what you find, and even the best copywriters [...]

Internet Marketing: What Kind of JV Do You Need?

By Pat Marcello on Monday, May 4th, 2009 | No Comments

So, I was on a call today for the ListBuilding Club Ferrari Contest with Shawn Casey and he gave some really fantastic information about joint ventures. His main point was, don’t just contact people to ask them to do something for you… Do something for them first, which is great advice, of course. And he [...]

JVAlert: Barefoot_Exec Warms Up the Room Wherever She Goes

By Pat Marcello on Friday, February 6th, 2009 | 2 Comments

Do you know my friend, Carrie Wilkerson? If you don’t, you should. She’s the Barefoot Executive (http://barefoot-executive.com/) and she totally kicks butt. I mean, she’s truthful, she’s funny, and she doesn’t like whiners and slackers. Man, I can relate to that! She’s a great friend. Ray Edwards did an awesome copywriting talk this afternoon. He [...]

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Posts Tagged ‘copywriting’