Google Sending Warning Notices…

Posts Tagged ‘Black Hat’

Google Sending Warning Notices…

By Pat Marcello on Tuesday, January 11th, 2011 | 1 Comment

Are you into some type of link sytem (Google calls them “schemes”) or cloaking or other black hat technique to get your web page to the top of search? Google may be sending you an email that indicates what the problem is. They will also give you a resource to correct it. However, until you [...]

Omnipotent Google?

By Pat Marcello on Tuesday, December 29th, 2009 | No Comments

Just read an op-ed piece in the New York Times by Adam Raff, who owns Foundem, an Internet tecnology firm. It came to my attention by way of Axandra’s newsletter, which comes to my inbox each Tuesday. If you aren’t getting it, you totally should. It’s just one way for me to keep current with [...]

SEO: Don't Over-Optimize

By Pat Marcello on Monday, October 12th, 2009 | 1 Comment

You’d think that “perfect” things would be valued, right? But news flash! None of us is perfect, no matter how hard we try. Really. And spiders know that about us wily humans. They have a filter in their algorithm that says… “Hey wait! This is too perfect and humans are nowhere near as smart as [...]

SEO: Search Really Doesn't Change

By Pat Marcello on Monday, August 24th, 2009 | 2 Comments

I’ve been saying this for a long time: Tried and true methods of SEO are eternal. Really. If you’re doing the most important things for good ranking, you’ll find that they’re easy to implement and really, the most important things you can do. Oh sure, there are little tricks popping up all the time. And [...]

SEO: Black Hat or White?

By Pat Marcello on Thursday, August 13th, 2009 | 16 Comments

If you’ve been into this online marketing world of ours for a while, you probably understand the difference between “white hat” techniques as opposed to “black hat” SEO. If not, let me explain a bit. White hat techniques are tried and true. They’re about doing everything “naturally”—adding great content to your site and others; creating [...]

SEO: Black Hat Pays Off?

By Pat Marcello on Tuesday, April 21st, 2009 | No Comments

I was at a conference for Stomper Net where Leslie Rohde was saying that there were Black Hats, White Hats, and Grey Hats when it comes to SEO. And that’s true. There are definite lines between white and black, but sometimes, the black and even grey areas can pay off in a big way. But [...]

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Posts Tagged ‘Black Hat’