How Do You Know If Your Social Marketing Is Working?

Posts Tagged ‘analytics’

How Do You Know If Your Social Marketing Is Working?

By Pat Marcello on Monday, April 19th, 2010 | View Comments

As business folks online, we’ve been hearing over the past couple of years that social media is the hot ticket and that we should get involved in a big way. Well… How big? And if you do, how do you know if what you’re doing is working? Are you spending too much time or too [...]

Alexa and Analytics: How to Use What You Learn

By Pat Marcello on Monday, March 29th, 2010 | View Comments

For SEO purposes, Alexa has been looked at askance for some time. People hate it, they love it, and they hate it again. But I have to say that over the years, Alexa.com has beefed up its stats, and if you check them for your website, you might be surprised about what you find. Imagine [...]

Google Analytics Cheat Sheet

By Pat Marcello on Wednesday, February 3rd, 2010 | View Comments

Woot! If you’ve been hesitant about using Google Analytics or if you’re used to using this incredibly powerful tracking tool… I have a surprise for you. I didn’t create it, and actually found it in this great article by Mark Thompson over at SearchNewz, entitled “Plugins And Hacks For Google Analytics” As part of the [...]

SEO: Don't Sweat the Page Rank

By Pat Marcello on Wednesday, December 16th, 2009 | View Comments

Image via Wikipedia Today, I was over at Digital Point, checking out what was going on and there’s a big discussion of a page rank update. People are complaining that their page ranks went up or down for no apparent reason, and it’s freaking them out. But you know, … Does it really matter? Here’s [...]

Hit Tail Tells the SEO Tale

By Pat Marcello on Wednesday, March 26th, 2008 | View Comments

If you’re into stats and analytics, like I can be, you probably should know about Hit Tail. You can get some pretty cool long-tail ideas from it to use in posts, web pages, articles, whatever. My most searched phrase happens to be “how to embed video” in various combinations, like “on Blogger,” “on My Space,” [...]

Posts Tagged ‘analytics’