Woot! If you’ve been hesitant about using Google Analytics or if you’re used to using this incredibly powerful tracking tool… I have a surprise for you. I didn’t create it, and actually found it in this great article by Mark Thompson over at SearchNewz, entitled “Plugins And Hacks For Google Analytics”
As part of the article, Thompson revealed the Google Analytics Cheat Sheet, a creation of Ian Lurie with Conversation Marketing. Get it yourself for free just by clicking on the link.
- It helps you to set up your Analytics tracking on your pages, even if your site spans multiple domains.
- It gives you a roadmap to link tragging.
- It shows you how to add filters.
- It helps you to set goals so that you can track every part of your sales funnel.
- You can track 404 errors with their trick
- And there are links to some “Seriously Nerdy Ninja Tricks”
Pretty cool. If you’re interested in improving your marketing and your SEO, this could be a huge help, even if you think you have Analytics really covered.
Heh… There’s always more you can do, right?
Today, I was over at Digital Point, checking out what was going on and there’s a big discussion of a page rank update. People are complaining that their page ranks went up or down for no apparent reason, and it’s freaking them out.
But you know, … Does it really matter?
Here’s what matters: Your site showing up in the results pages. That’s what matters.
I’ve said this before: Page rank is a way for Google to play with your head.
If you have PR6, Google decides it hates paid linking and BOOM! PR0. Happened last year.
If you have a PR3, it’s better than a PR2… why? You have no more listings today than you did yesterday. Who cares?
What you should watch and care about are these things: continue reading »
If you’re into stats and analytics, like I can be, you probably should know about Hit Tail.
You can get some pretty cool long-tail ideas from it to use in posts, web pages, articles, whatever. My most searched phrase happens to be “how to embed video” in various combinations, like “on Blogger,” “on My Space,” and in “WordPress,” of course. That’s pretty neat to know.
So, how can I use that?
I’m going to produce a video soon to go along with the article that I wrote here a few months back: “How to Embed Video in a WordPress Blog,” and I’m going to put it up in all the usual places. I mean, it’s so simple to do, it’s ridiculous, but people who don’t know how to do it are obviously looking for the “how-to.” Cool. Hit Tail told me so.
It also tells me what keywords people searched for to get to my blog today, like “netslingers,” “seo matrix,” and “scribd ban.” Hmm… other people must be pissed about that, too. But I know what they’re interested in learning more about. Also cool.
Sub-domains, Ross Goldberg Call, StomperNet videos, and How to Blog course are my “suggestions.” Great. I have a How to blog course at http://Blogging4Boomers.com. Check that out.
But you see how valuable knowing this kind of stuff is? I look at it periodically to see what interests people most. I can use the information in so many different ways that it really makes sense to have such an account, right?
The basic account at Hit Tail is free but for an upgrade, it’s only $9.95 a month. Check it out, and I’m sure you’ll see the possibilities in having this very cool and basic information.
