Marketing: Which Test Won?

4 February 2010

At Overcome Everything I work with some of the smartest people in the world of Internet marketing, and it’s an honor just to be part of that team.  Each of the members of the staff are brilliant in their own ways, but I have to say that Kyle Battis, our marketing and affiliate manager, isn’t just a great guy, he’s really, really smart about marketing and I learn from him every single day. You should check out his stuff: Easy Traffic Steps (with Tellman and Mike Purvis) and My First Teleseminar are two of his products, and both are awesome!

But I’m not writing this to sell you his products (though if you buy them, of course I get some dough).

I’m writing to tell you about this really cool list that Kyle turned me on to. If you’ve been around the IM beat a while, you have undoubtedly heard of Marketing Sherpa, right? It’s an awesome site, so if you haven’t been there and want to learn some really, really cool stuff… go to http://MarketingSherpa.com and check it out.

Anne Holland, one of the founders of Marketing Sherpa, created another cool site and the  list I mentioned above… continue reading »

Wow… If you’ve never been involved in a mega-Internet marketing launch, let me tell you, it’s exhausting! All of us at Overcome Everything have been putting in 150% for weeks, trying to make sure that everything is done on time when the big doors open.

And let me tell you, this is going to be incredible! Nobody will believe what Shawn & Tellman are about to give away. I don’t believe it myself, but the orders have already started coming in with only one one-hour teleseminar. People are amazed! And like 50% of them on that call signed up for the offer without thinking. Smart people.

I just finished preparing the contents of the offer. Getting it all created properly, setting up physical fulfillment, making sure that folks get this incredible product. Plus, we just set up a brand new ListBuilding Club. It’s much better organized. There’s a lot more opportunity for members to interact with us and each other, and it just rocks out loud! So, I’ve been busy getting all of the old stuff in there and making sure that everything works.

And to boot, we just got off a two-day 9-hour call, where we helped hundreds of people get their squeeze pages up and running. Go over to http://ListBuidling.com/news and check it out! There are hundreds of awesome comments and people just loved it. I was honored to have been part of that whole thing. Helping folks is really what we’re all about and I can’t tell you how rewarding that is.

But that was only me!

Our marketing and affiliate manager, Kyle Battis, has been gathering the affiliates and making sure that all the stuff that needs to be out there is done the right way.

Our copywriters, Josh Burns and Jodi Meehan, have been working ’round the clock to come up with some really rockin’ words to make it all sell.

And our tech team—Mike Purvis, Jim Morrison, and Victor Grosser–have been in there making sure that everything hooks up the right way and that no links to the myriad sales pages are broken.

The client support staff of Donna Farrar and Yolanda Martinez are ready to help anyone who needs it. And Lindsey Meehan is amazing at keeping all the money coming and going in the right directions.

And there’s Sarah Knudson. She’s our human resources specialist now, but well… Sarah just jumps in and helps wherever she’s needed. Danny Frank should get an award for being so cool in the face of Tellman. He just does whatever he needs to do, never complains and keeps Tellman’s day running smoothly. It just confounds me.

Lest I forget, there’s Jim Giller, our COO. He’s been buttoning stuff down and keeping us all on track, and Tellman? He’s been running. And running. And running. And our meetings are all conducted while we hear the slap, slap of the marathoner’s feet. He’s just a-frickin’ amazing. And Shawn Casey, too. He’s been organizing the whens and wherefores and we’re just all cranking like a well-oiled machine. Granted, a very tired well-oiled machine, but it’s really exciting!

So, you see… When a big launch like this begins, there are scads of folks involved, making it all work. It’s not a one-person or even a two-person show. It’s a team effort. I love being part of this team, and you will love being part of Overcome Everything. Come and join us at the ListBuilding Club. You’re totally going to love having us in your corner.

Click here to learn about Tellman & Shawn’s Shocking Announcement

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