Thought this was important. For a while now, some of the well-known SEOs have been saying that when you redirect a page with a 301, or permanent redirect, that the page rank passed to the page at the other end is diluted.
Untrue. Here’s Matt Cutts to explain why:
Another SEO myth busted. Redirect away.
It’s better to redirect than just to move a page and allow spiders to wonder what happened. If it’s a temporary move, use a 302 redirect and then when the page is back, you can just remove the redirect.
If you’re in WordPress, a redirect is easy with the plugin Redirection. You can send people to a page that replaces the old, a temporary page, or to a random page. Works great.
This guest post is from my friend, Tom Jones of Make-a-Website.com. He’s got some cool insights to share from Larry Page:
4 Business Lessons From Google CEO Larry Page
Larry page officially took over the reigns as Google CEO in April 2011 replacing then CEO Eric Schmidt.
Most consider Schmidt as the caretaker CEO that was just warming the seat until Page grew up, learned to deal with the media and increased his confidence with the general public.
The Google co-founder immediately embarked on streamlining management ranks, jettisoning non-essential products, increasing the company’s competitiveness among a host of other changes. While page has spent most of his career at Google, his leadership style is increasingly becoming more apparent ever since he became the company’s chief executive officer.
Below is an outline of 4 business lessons you can adopt taken from Page’s lead.
Pay attention to crazy Ideas
Those of us who look at metrics, day in – day out, have been complaining for years that Alexa is a so-so tool. It serves a purpose, but the data you get from Alexa is not always useful or relevant by the time you’re seeing it.
But a group based in Tel Aviv — Similar Group — has just increased funding by $2.5 million and their site SimilarWeb, well… plainly kicks some Alexa butt.
You may know this company from its browser toolbar, “Similar Sites,” which helps you to find 10 sites that are similar to the site you’re on. Makes shopping easier or even finding data and information when you’re researching. It’s a great add-on for Firefox.
What’s Similar Web about?
SimilarWeb is much more than an add-on. It’s a full website, where you can plug in any domain and learn more about the site’s traffic trends, audience engagement, traffic from referring sites, and much more. Plus, it has a really great interface. It’s updated, clean and easy to navigate, unlike Alexa.
Check this out:
This happens to be an analysis for the New York Times.
I did a search for my biggest client, which I didn’t want to show here, but it was very informative. Read More…
New Panda data refresh rolling out today: 1.2% of English queries affected. Background: goo.gl/8Zqy1
— A Googler (@google) January 22, 2013
The link leads to Amit Singhal’s “More Guidance on Building Quality Sites” on the Google Webmaster Central blog. If you haven’t read the article, do. It explains exactly what Google is looking for.
If you’re not following the rules, look to be affected every time Panda rolls out.
And even if you are, these filter runs can still affect you. See if there’s much change in your site traffic over the next couple of days. If there is, you’re going to want to look further into the cause, but it may be due to this update.
Enterprise is often an intimidating term. Enterprise is normally assigned to big business, right? I mean, when you think of “Enterprise,” you think of brands that people recognize and large companies that often make it to page one in search. Is that you?
I know it’s not MagnaSites — yet. But we’re working at building a company that will one day be a better recognized brand. And that’s what you should be doing, too — going enterprise.
I read Search Engineland’s news daily, and today, there’s an article by Tom Schmitz entitled, “What’s in Your 2013 SEO Playbook?” In it, Schmitz talks about how search has changed fundamentally this year. We talked about that some yesterday when I mentioned that keywords were dying. But Schmitz is telling people to get up to speed. You need to realize that what worked yesterday won’t work today, and worse, the things you are doing, though they were perfectly OK just a short while ago, may now get you into trouble. Schmitz wrote:
“The vision search engines endorse, and their ability to enforce and execute that vision, grew dramatically closer. And, while the search engines’ algorithms evolved, so did their internal analytics, which means they can make more data-driven decisions.”
So, as I’ve been saying, it’s no longer possible to fool the spiders. Don’t even try.
Another thing that Schmitz recommends is going enterprise, which involves setting up your business NOW so that when you do hit that enterprise state, where your site has thousands of pages, rather than just a few, they’re already optimized for clean navigation and have all your internal linking squared away. Make sure that every page you add to your website helps your SEO. Sure, you still need to use keywords, just don’t overdo. And… Read More…
As you probably know, I’m a writer. I’ve been writing and being paid to do it for more than twenty years, and for the Web for about the last nine years. When I started writing for the Web, I was appalled by the way people butchered the English language. The punctuation was horrible, the spelling completely bogus, and the writing often made little sense. And that was OK with search engines. They didn’t care much about quality.
So, as a writer, who does some measure of research about everything she writes, it took me a very long time to find readable, let alone reliable, information about whatever topic I was working on. Of course, it was a HUGE help to have an Internet, instead of having to spend inordinate amounts of time in the library. So, I wasn’t really complaining.
That was then; this is now
Fast forward to 2012, and the Internet is a different place. Yes, we still have those poorly written websites, but they’re finding it harder and harder to make it to page one at Google. Back in 2003, it wasn’t really that tough, if you used the right keywords a gazillion times. You could plaster one crappy article all over the Internet, stuffed with the keyword you wanted to rank for and if the competition wasn’t too high, you could about rank every time.
Today, if you use too many keywords, Google calls it “keyword stuffing,” and downgrades a page for it. Actually, one of the Panda iterations did away with a lot those pages in search results, so if you have a page from the old days written in that keyword-laden style, you’ll not find it in the same ranking positions that you may have found it back in 2003.
In fact, keywords are becoming less and less important, and I think that’s grand. Read More…
Google Zeitgeist 2012 gives you a review big news in the world as we wind down the year:
When you go to the site, you can also click on a link int the map to find a place where top news happened. Or, you can see lists of the top searches, top images, films, electronics, and much more. It’s totally worth checking out: http://www.google.com/zeitgeist/2012/#the-world
I wonder how much of that was traffic to your website. Are you getting your share? Or are you still stumped and lost paying forever? That’s where SEO comes in. Learn it or pay to have someone who knows it work with you. Either way, remember that it’s free traffic and it’s targeted. Learning a bit of SEO is a very good idea. Of course, you have to be a dedicated student because things change all the time. What worked today, may not work tomorrow.
And remember, schemes are out. They may look exciting and promise you top of page 1, but whoopee. You can get to the top of page 1 for your own name, right? How many people are searching for it? Plus, if it’s a scheme, Google will sniff it out and ZAP! Out of the index. So, why bother? It’s really hard to get back in.
Make a 2013 New Year’s resolution to learn some SEO or to hire one who already knows the score.
Enjoy 2013, and work on getting some of those 1.2 trillion searches, eh? (Seems to me that figure should be a lot higher.) 🙂