Your Small Business and California Sales Tax…

Last updated by Pat Marcello at July 6, 2011.

Archive for the Internet Marketing Information Category

Your Small Business and California Sales Tax…

By Pat Marcello on Monday, July 4th, 2011 | No Comments

So, Amazon is pissed. They’re refusing to pay sales tax to California, which is trying to collect it from merchants, without physical presence in their state… That means YOU, small business owner. Want to learn more and why Amazon wants to test the law? Read my latest article at Technorati.com: Amazon Vows to Go Toe [...]

The Internet Is Coughing Up Its Last Lung…

By Pat Marcello on Thursday, June 23rd, 2011 | No Comments

Really. I’ve been saying this for several months. I’ve been around long enough (some 7-1/2 years) to know that the day of Mom & Pop stores online, whether they’re ecommerce or information marketing, are nearly over. I’ve seen Google cracking down. I’ve seen the FTC coming after folks I have well-respected and admired. And I’ve [...]

Testing Is Critical to Your Success

By Pat Marcello on Wednesday, April 20th, 2011 | 2 Comments

How much of your day do you spend setting up new tests? None! What? You’re kidding right? Listen, if you’re not at least split testing headlines, you’re missing out on lots of sales. Actually, I’d much rather see you testing more than just the headline, but it’s a starting place. You can set up a [...]

Fed Ex Day at the OE Ranch

By Pat Marcello on Monday, March 28th, 2011 | No Comments

Last week, we did something really cool at Overcome Everything. It was Kyle Battis‘s idea (and Kyle is amazing; he’s always coming up with really cool stuff). He read how Google has a monthly day for its employees based on the concept of Fed Ex’s slogan: “When it absolutely, positively has to be there overnight.” [...]

Making choices…

By Pat Marcello on Wednesday, March 2nd, 2011 | No Comments

I don’t know about you, but I was raised by nuns. Twelve years with them, and though I can honestly say that there were times when they scared the bejeezus outta me, I can also say that they taught me well. Yep. They taught me that I had to do a good day’s work for [...]

a Visit to Tellman’s?

By Pat Marcello on Monday, February 21st, 2011 | No Comments

Tellman is my friend and business partner. He’s pretty amazing, and one place that truly exhibits his quirky personality is his office. He sent this to me and I thought you might enjoy seeing it: ~~~~~~~~~~~~~~~~~~~~~ Hi! If you were to come to my house, and knock on the door, and I were to let [...]

AdWords Goes Down

By Pat Marcello on Wednesday, January 19th, 2011 | 1 Comment

This week, Google changed the way that they display your URLs in AdWords ads, which I think sucks for marketers. Think about it… Image via Wikipedia When someone looks at your ad, they’ll see: www.yourdomain.com rather than www.YourDomain.com. BIG difference. By doing that, Google is hurting brand awareness. Reading all lowercase letters is difficult, so [...]

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