Link Shorteners and Spam Blocking

Archive for the ‘Internet Marketing Information’ Category

Link Shorteners and Spam Blocking

By Pat Marcello on Thursday, July 7th, 2011 | No Comments

If you have an AWeber account, you got the newsletter today. AWeber is a great autoresponder and recently, they’ve been putting out a ton of relevant and useful content. Today, they came out with a story about URL shorteners, such as TinyURL, BudURL, Bit.ly, etc., and how they can hurt your email deliverability. I wrote [...]

Things YOU Do Better Than Big Business…

By Pat Marcello on Tuesday, July 5th, 2011 | No Comments

I just read an article at Huffington Post, which I rarely agree with, but this article (“David vs. Goliath: Internet Entrepreneurship vs. Corporate America“) is from Mark Oftrofsky and makes really good points about how Internet Entrepreneurs are doing some things better than big business. Great hook to get into such a major ezine. Here [...]

Your Small Business and California Sales Tax…

By Pat Marcello on Monday, July 4th, 2011 | No Comments

So, Amazon is pissed. They’re refusing to pay sales tax to California, which is trying to collect it from merchants, without physical presence in their state… That means YOU, small business owner. Want to learn more and why Amazon wants to test the law? Read my latest article at Technorati.com: Amazon Vows to Go Toe [...]

The Internet Is Coughing Up Its Last Lung…

By Pat Marcello on Thursday, June 23rd, 2011 | No Comments

Really. I’ve been saying this for several months. I’ve been around long enough (some 7-1/2 years) to know that the day of Mom & Pop stores online, whether they’re ecommerce or information marketing, are nearly over. I’ve seen Google cracking down. I’ve seen the FTC coming after folks I have well-respected and admired. And I’ve [...]

Testing Is Critical to Your Success

By Pat Marcello on Wednesday, April 20th, 2011 | 2 Comments

How much of your day do you spend setting up new tests? None! What? You’re kidding right? Listen, if you’re not at least split testing headlines, you’re missing out on lots of sales. Actually, I’d much rather see you testing more than just the headline, but it’s a starting place. You can set up a [...]

Fed Ex Day at the OE Ranch

By Pat Marcello on Monday, March 28th, 2011 | No Comments

Last week, we did something really cool at Overcome Everything. It was Kyle Battis‘s idea (and Kyle is amazing; he’s always coming up with really cool stuff). He read how Google has a monthly day for its employees based on the concept of Fed Ex’s slogan: “When it absolutely, positively has to be there overnight.” [...]

Making choices…

By Pat Marcello on Wednesday, March 2nd, 2011 | No Comments

I don’t know about you, but I was raised by nuns. Twelve years with them, and though I can honestly say that there were times when they scared the bejeezus outta me, I can also say that they taught me well. Yep. They taught me that I had to do a good day’s work for [...]

The SEO News Blog

Archive for the ‘Internet Marketing Information’ Category