About Pat Marcello

Pat Marcello has been a member since December 24th 2009, and has created 1245 posts from scratch.

Pat Marcello's Bio

Pat Marcello has been a professional freelance writer for 23years and came into Internet marketing in the hopes of selling more of her 10 published books , which are mainly biographies. She fell in love with the whole IM scene, and in 2006 started working for an emerging online marketing companies as its SEO. She stayed with the company until June 1, 2011 as its product development manager, when she left to open her own digital marketing & SEO company, MagnaSites.com Though Pat was born & raised in Pittsburgh, Pa., she & her family moved to Florida in 1999, where she leads a warm, happy life with her husband, daughter, and two cats, Fitz & Blue.

Pat Marcello's Websites

This Author's Website is http://www.MagnaSites.com

Pat Marcello's Recent Articles

Disavow Links? Naw… Here’s Why

If you’re thinking about disavowing links through Webmaster Tools, you may have worse issues. Here’s why you probably don’t want to mess with that:

semr

Read the rest here: http://www.semrush.com/blog/publications/linking-to-disavow-or-not-to-disavow-that-is-the-question/

Just because you have a tool doesn’t necessarily mean you need to use it, eh?

Vote for MagnaSites.com!

New Panda and Penguin Web Spam Updates Imminent

During an SMX  West panel this week, Matt Cutts, head of Google’s web spam team, said that we’re going to have a “large Penguin update” in 2013.  Previously, we had one in May 2012 and one in October, and each targeted different aspects of what Google considers to be Web spam.spam casserole

One of the BIG issues for Google is linking schemes, and lots of blog networks and link wheels were targeted in 2012.  Apparently, there’s going to be a major link company to be Google smacked next time around. So, if you’re buying links (you’re nuts) or you’re involved in any kind of link spamming, look to be crushed like a grape.

Another Panda update is coming soon (Friday, March 15 or Monday, March 18), too, so if you notice changes in your rankings and traffic, that could be one reason.

If you don’t think this stuff will hurt you, think again. We were hit hard by Penguin last May for no apparent reason, except that we talk about SEO Link Vine, which was a blog network that worked really well to get your articles ranked in Google. Google hateses that. So…

Plus, there are probably images on this blog that have copyright issues (Who knew about such things years ago?) and only the Google ghods know what else.

I have no time to mess with the issues that could be causing the problems, including the EMD (exact match domain), so I just went over to my branded site and I post there instead. If I had time to scour 1,200+ posts here, it would so be worth it. But… some day I may do just that. Until then, visit me at http://www.MagnaSites.com.

Over and out! Batten down the hatches.

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Google Updates… All on One Page

Have you been Google smacked? I’m guessing that lots of folks have, and maybe don’t even know it. Well, if you want to check, just hop on over to Sistrix, where they have all of the Google updates on one page: http://www.sistrix.com/google-updates/

Google 貼牌冰箱(Google Refrigerator)

Google 貼牌冰箱(Google Refrigerator) (Photo credit: Aray Chen)

This is a comprehensive list, going back to the very first update in 2002.

You’ll recognize old Google Updates favorites like Florida,  Caffeine, and of course, all the Pandas and Penguins. (There should be a song.)

Who knew there was a Buffy? Yep. In honor of Vanessa Fox, when she left Google.

Sistrix will also allow you to enter a domain to see what affect recent updates had on your website. It’s worth seeing, if nothing else.

 

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301 Redirects Don’t Dilute Page Rank

Thought this was important. For a while now, some of the well-known SEOs have been saying that when you redirect a page with a 301, or permanent redirect, that the page rank passed to the page at the other end is diluted.

Untrue. Here’s Matt Cutts to explain why:

 

Another SEO myth busted. Redirect away.

It’s better to redirect than just to move a page and allow spiders to wonder what happened.  If it’s a temporary move, use a 302 redirect and then when the page is back, you can just remove  the redirect.

If you’re in WordPress, a redirect is easy with the plugin Redirection. You can send people to a page that replaces the old, a temporary page, or to a random page. Works great.

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