About Pat Marcello

Pat Marcello has been a member since December 24th 2009, and has created 481 posts from scratch.

Pat Marcello's Bio

Pat Marcello is a professional writer, turned SEO and Blogging ninja. She came online to sell her books, but got caught up in the excitement of Internet Marketing. Two years later, she became a coaching client of Tellman Knudson, who was so impressed with her skills that he asked her to come on board at Overcome Everything.After 5 years with the company, pat left her position as Product Development Manager to start her own business -- MagnaSites.com, a digital marketing company that specializes in SEO, web design, and making clients happy.Connect with me on Google+

Pat Marcello's Websites

This Author's Website is http://www.MagnaSites.com

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Pat Marcello's Recent Articles

Directories: Are They STILL Relevant?

published Thursday, February 2nd, 2012 at 10:02 am by

I get this question a lot, and the answer is, “Yes,” and “No.” Why? Because some are and some aren’t. For example, if you can get a listing into DMOZ.org (which is free, by the way), that’s a very good thing. Google owns DMOZ, and so that directory is taken more seriously by them as a vote back for your website.

Problem is, it’s not easy to get that listing because it’s human edited and they just don’t have enough editors. Not only that, but your site may not qualify. It’s not easy, but if you have a great site with unique, frequently updated content, it’s worth a try. They may get around to approving it sometime in the future.

But how do you know if a directory is good or bad? Here’s some advice from Aaron Wall of SEOBook.com, one of my fave sites on SEO:

To see the post at SEOBook, go to: www.seobook.com/archives/001583.shtml

So, choose your directories wisely. The top directories list is good to follow, but there are other directories out there that are still good to use. You have to evaluate them one by one. Just don’t overlook the backlink potential. Directories aren’t dead. They’re just not all created equally.

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Google Wants You to Be Found

published Wednesday, February 1st, 2012 at 10:02 am by

If you’ve been wondering what you can do to boost your “Search Plus Your World” rankings with Google, it’s pretty simple — GET and stay active online! Audience

With such busy schedules, it’s not easy to do. But then, again, it can be.  I’ll explain in a minute.

Google is interested in new, unique, and social. They want to assess your “presence” online. That means they want to see you at Google+ (especially), on LinkedIn, Twitter, Facebook, and to have several unique and cool articles on the Web.

But there are so many hours in the day, right? How can you do it all and make Google happy so that you get good search placement?

Here are some ideas: Read More…

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How to Find Digital Images and Make them SEO Friendly

published Tuesday, January 31st, 2012 at 10:02 am by
digital image: florale éblouissante dans la ville

Writing in itself is great, and many folks know how to write well, even without formal training. I agree that some of the stuff you find online, I wouldn’t call writing, but well… that’s going by the wayside. Google is looking at many things since the intervention of Panda, which is run once a month or so. Now, Google wants clean, fresh, unique and useful. You want your work to be engaging. You want people to be interested in what you write about and learn or feel something from what you’ve written.

So, how do you get them to start reading in the first place?

By using an interesting image with your text. Pictures are worth 1,000 clicks! So, finding a good picture to accompany what you write is very important.

However, don’t think that you can just find an image online, grab it and slap it up into what you’ve written. That won’t work at all. You’re most likely infringing on someone else’s copyright and that can get you into a world of trouble. Just don’t do it.

But there are things you can do to find free, royalty-free, and properly licensed images. So, let me let you in on the sites I know and love and use every day.

  • Morgue File: I love this site! These pictures are from other Net denizens that upload them and allow you to use them without paying for them. Sometimes, the photographer will request that you attribute the photo to them, but in general, you don’t have to. In fact, you can alter the image and use it for any purpose online. Very cool place. I can usually find what I need here right away. Read More…
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Peek Me? … Peek You!

published Monday, January 30th, 2012 at 10:02 am by

This is one of the most interesting sites I’ve stumbled upon in the past few weeks. Aw… Y’all probably already know about it. I’ve been busy! :)

PeekYou

The site is called “Peek You” and it tells you how influential you are on the Web. I typed in “Pat Marcello writer” because I wanted to be sure that my “author” mark-ups were working.

Wouldn’t you know that a little ways down the page, I see this:

Pat Marcello in Bradenton, FL | Writer – Seo | Profile at PeekYou
www.peekyou.com/pat_marcello/22552417 – Cached
Do you remember Pat Marcello from University Of Pittsburgh-main Campus? PeekYou lets you contact, track, and locate Pat online.

I never heard of the site before, but it knows I went to Pitt. How creepy.

So, of course, I clicked the link! You would. I know it.

What I found is all of my usernames in social world. I also found my work, my schools, my interests, and that I have a 7.00 score of 10. Whoopee! I guess that means that I have a better than average following online, according to them. Wonder if Google will notice? Ha!

But I plugged in a few “guru” types and was amazed to find that they had scores of Read More…

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Twitter Weekly Updates for 2012-01-29 #theSEONewsBlog

published Sunday, January 29th, 2012 at 8:55 pm by
  • Remarkable ‘Joy of Books’ Animation Brings Books to Life [VIRAL VIDEO]:Relax and enjoy the magic that ensu… http://t.co/XZwqgb2H #
  • 21 Must-Follow Pinterest Users: Looking to save some search time and launch into a rich Pinterest experience? We… http://t.co/P0NDfp2I #
  • Tweet Your Best Shot to Make NBA’s Curry Your Voicemail Assistant:How would you like to put an NBA star to w… http://t.co/Xu1gFCS8 #
  • Google Logo For Largest Observed Snowflake: Did you know that today, 125 years ago, in Fort Keogh, Montana, the … http://t.co/Ei2wfITO #
  • Top 8 Comments on Mashable This Week:We’re back again with another roundup of the top Mashable comments of t… http://t.co/drfiZ7zS #
  • Top 10 Tech This Week [PICS]: If you scanned across the tech and gadget world this week, you’d think the future … http://t.co/ZU0aJsV3 # Read More…
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