Google’s New Patent on Ranking Blog Posts

About Pat Marcello

Pat Marcello has been a member since December 24th 2009, and has created 493 posts from scratch.

Pat Marcello's Bio

Pat Marcello is a professional writer, turned SEO and Blogging ninja. She came online to sell her books, but got caught up in the excitement of Internet Marketing. Two years later, she became a coaching client of Tellman Knudson, who was so impressed with her skills that he asked her to come on board at Overcome Everything.After 5 years with the company, pat left her position as Product Development Manager to start her own business -- MagnaSites.com, a digital marketing company that specializes in SEO, web design, and making clients happy.Connect with me on Google+

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Google’s New Patent on Ranking Blog Posts

published Wednesday, February 22nd, 2012 at 10:02 am by Pat Marcello

Google was granted on February 14, 2012 titled, Providing Blog Posts Relevant to Search Results.In it, there are some rather clear observations on how Google ranks blog posts.

Here’s part of the claim:

“… determining, by a processor associated with the one or more server devices, whether the identified blog post is associated with an out-degree larger than an out-degree threshold, where the out-degree corresponds to a quantity of outgoing links included within the identified blog post; rejecting, by a processor associated with the one or more server devices, the identified blog post if the identified blog post is associated with the out-degree larger than the outgoing threshold; and sending, by at least one of the one or more server devices, the search result and information associated with the identified blog post to the client device, if the identified blog post is not rejected. “

The highlighted part is what’s important, after passing queries through a series of servers. What is says in relation to delivering the user-end result is this:

How many outgoing links are there?
Are there more than we deem to be a proper number?

The moral is this: Read More…

Tags: backlink, blog, duplicate content, Electronic media, google, Internal link, Newt Gingrich, search engine optimization, seomoz, Zemanta
Posted in SEO Information | No Comments »

Tips on Using Google+ for Better SEO

published Tuesday, February 21st, 2012 at 10:02 am by Pat Marcello

We’ve recently been discussing why Google+ is now important to search. (Google Wants You to Be Found, 1 February 2012.) Today, I’d like to share a few more nuggets with you that will help you in “Search Plus Your World,” the personalized results that pop up when you search while logged into Google. (We all stay logged in most of the time, right?)

So, let’s assume you already have Google+, but well… If you’re not using it, start now!

Being on Google+ isn’t the only thing that will help you to show up on your friends pages. Here are some things you MUST do, if you want to stay relevant and fresh:

Post Often: Google won’t show your stuff, if it’s more than 72 hours old. After that, they figure it’s stale and you’re O-U-T.
Pages seem to matter more than individual profiles, so if you have a business, make a page for it, and use it.
+1′s matter, even more than comments. So, be sure that you’re giving your audience stuff they can hit the +1 button for. Add a +1 button to your blog, your website, and any place that people can give you a thumbs up. Remember, I told you that +1s may become the new backlinks. At least with Google, this appears to be so.
Get people to add you to their circles by providing great content. This and your reach are very important. Create relevant circles, too. So, SEO people into your SEO circle, for example. Then, share it with others.

These great ideas come from The Ultimate Google+ Search Guide by Al Kohn. It’s great! He wrote it with help from the Google+ people, too, so it’s something you really need to study.

Searching at Google+

You realize that you can search Google+ itself or the Web from Google+, right? I can see where this can be helpful. You can find posts in your niche that way, quite easily, and respond to them or +1 them so that Google sees what’s important to you. I, for example, search for SEO posts. You might search for gardening, gaming, or gambling, if any of those are your niches.

G+ and Local Search

If you’re doing local search for yourself or your clients, here’s something important, too: Read More…

Tags: danny sullivan, google, Kohn, Local search (Internet), Search Engine Land, search engine optimization, search plus your world
Posted in SEO Information | No Comments »

Pinterest: Have You Arrived?

published Monday, February 20th, 2012 at 10:02 am by Pat Marcello

There are so many social sites online these days that it’s really hard to keep up, isn’t it? I mean, Twitter, Facebook, Google+ (a must), and now they’re touting Pinterest

. But listen, if you don’t get social, you’re not going to show up in search. It’s just that simple. You have to stay on top of the trends.

I resisted the pull of Pinterest until last week, and now, I’m having a blast. I think I did ask for an invite (Yes, you have to request to be invited, but I doubt that anyone is rejected, unless you’re a total spamming jerk.), and never got the invitation a while back So I just asked for another. It takes a couple of hours to hear back, so don’t expect instant gratification, but you will get the invite.

And what fun! You get to share your STUFF with the world.

So, what’s my stuff? SEO, of course. Favorite websites, books I’ve read and liked, and products I love. I haven’t filled all of the boards yet, but I’m working on it.

Then, today, in pops this cool article from Copyblogger.com. I really enjoy that blog and read it almost every day. I’ve gotten tons of great information from the folks there, and this new article, “56 Ways to Market Your Business on Pinterest” by Beth Hayden, pops up in my Google+ stream, thanks to +Al Smith! The article has lots of great information to parse, but here are some of the highlights:

Make your business prominent: Use your business name for your username or at least be sure that you’re linking to it from your profile.
Complete your “about” section: Always fill out your profiles on social sites, especially if you can get a backlink. These are golden. Read More…

Tags: Al Smith, backlink, Beth Hayden, Facebook, google, Pinterest, SEO, Social Sites, Twitter
Posted in SEO Information | No Comments »

Twitter Weekly Updates for 2012-02-19 #theSEONewsBlog

published Sunday, February 19th, 2012 at 9:55 pm by Pat Marcello

Pinterest or Porn-terest? What the Social Network Is Doing to Keep It Clean:If you’ve browsed Pinterest’s “E… http://t.co/8cJwp71Z #
Is This Our First Peek at the iPad 3? [PICS]:Chinese blog Apple Daily claims to have leaked pictures of th… http://t.co/S7Q3Xdb7 #
After 16 Months, ‘Don is Back’ in Mad Men Teaser [VIDEO]:It’s been quite a while since we’ve seen Don Dra… http://t.co/g9oTHo7k #
How an African Chief Uses Twitter to Keep the Peace:An African administrative chief uses Twitter to help sol… http://t.co/OP49tKmp #
10 Most-Followed Users on Pinterest: Zoomsphere has released a list of the 10 most-followed users on Pinterest. … http://t.co/KZJTmxNC #
How to Create Animated GIFs With Your Smartphone: Did you know you can whip up tasty animated GIFs on your iPhon… http://t.co/JCtqrE8B # Read More…

Tags: Blogging, blogs, Facebook, google, IPad, IPhone, London Fashion Week, Pinterest, SEO, Tweet, Twitter, Whitney Houston, WordPress
Posted in SEO Information | No Comments »

Can a Filename Extension Improve Your Search Position?

published Thursday, February 16th, 2012 at 10:02 am by Pat Marcello

This is a wild question, one I never thought about. If you create a file extension, such as .free or .cheap, will it help you in search results?

I guessed and was right. What’s your guess? Here’s Matt’s answer:

I noticed something else while watching the video at YouTube. If you go there, you’ll notice the little tablet icon on the lower right-side of the screen. It’s an interactive transcript! As you watch the video, you can read along and it gives the time in the video when each line was said.

Search friendly? You betcha.

Adding a transcript to your video is very helpful for search, as are good, solid titles and descriptions that are keyword rich.

I wondered if it would hurt you to post the video in multiple places with the same transcript, which might be considered dupe content. The good news for us is that the transcript doesn’t carry over when you embed the video.

Whew! Spiders still can’t parse video, so adding a video to multiple places, as long as you create unique titles and descriptions for each site is still A-OK. Probably won’t work forever, but for now, it’s still something you can do without being penalized for that duplicate content stuff.