Have you ever used “nofollow” tags on your website? If you aren’t using them, you definitely should be.
For example, if you have a PR4 page and you have links to 10 sites on that page, each of the pages is getting the benefit of 1/10 of the strength of that PR4 page. You’re bleeding page rank, if you’re using follow-through links to pages like support, about us, or any other page that you don’t want to rank in the search engine results.
The solution is the “nofollow” tag. When you use that tag, the search engine spiders stop when they see it, and the page the link is on won’t be affected.
Here’s how a “nofollow” link looks: <a href=”http://ovweb.net/about.html” rel=”nofollow”>About Us</a>
So, it’s smart to use the “nofollow” tag on any page that you don’t want to appear in the search engine results pages. You’ll find that this strategy works as well on websites as it does with blogs.
As an aside, this week is heating up. Ben Mack will be joining me on Wednesday at 9 p.m. for a little Guerilla Balance Sheet conversation. Go over to http://Blogging4Boomers.com and sign up for the calls, wether you’re a Boomer or not. It’s going to be chock full of great information!