Yes, yes… I know… It’s been like, forever, and I’m sorry for that. I had a big issue 5 years ago . I had a great job, but it went bye-bye in 2011. I had to start my own company, and it was really hard for the first two years. Then, I got busy, and the fun never stops! So, I haven’t had time to write as usual, but things are going to change. I hope to post here more regularly because I’m missing out on telling you cool stuff that I’ve learned and practice and whatnot.
My thrust for SEO these days is more oriented to structure and start-up, making sure that when we build a site that it’s 100% ready to go for search. A great foundation is half the battle. The other half is content now, and so, we’ve had to re-group and look at SEO from a brand new perspective.
But the BIG DOG is still the big dog and we still want Google to love us.
We also know that Google has its whims and changes over the years. One of the biggest ones in 2016 was Google’s push toward mobile preference for search. Because many folks around the world use their mobile devices (smartphones & tablets) to view the Internet these days, it’s become tres importante that webmasters speed up their websites and that their sites are instantly ready for mobile viewing.
Many sites today (if not a majority of sites) are built on a WordPress platform. ALL of the sites we build at MagnaSites.com are built on WordPress.
It’s SEO- and user-friendly, and it’s the best thing that may ever have happened in terms of web development. Not all developers will agree, but it’s always my recommendation for clients first. Sure, we can still do HTML sites, but I stress WordPress more often than not.
Most everyone wants or needs a blog, which means RSS feed, which provides easy spidering for search engines. WordPress was born as a blog, and if you’re blogging, you’re constantly updating content, too. (Google loves to gobble that stuff up!) So, using WordPress with its built-in RSS feed means it’s good for you and your positions in the SERPs (search engine results pages).
But just because WordPress is SEO-friendly, it doesn’t mean your theme is. (For those not into tech-speak, your theme is the “skin” that lays on top of WordPress’s awesome software, and which gives your website it’s appearance.) I still see many sites that are anything BUT SEO-friendly, and we’re talking from small sites to BIG ones. When I pull them up on my iPhone, I see tiny lettering (which is a huge no-no for search engines and for your visitors). There’s NO attempt to create a mobile-friendly site.
Don’t think that because you aren’t using a mobile-friendly theme that you need a separate website for mobile. You don’t, and in fact, it’s better not to have a separate mobile site when it comes to search. Everything should be in one place at the same time.
All you need is a “responsive” theme. That means you’re using a theme that adjusts to whatever screen size viewers see on whatever device they’re using.
One theme that I have found to be AMAZING for both SEO purposes, design, and user-friendliness is Divi by ElegantThemes.com. What makes it great is that you can design the site to look ANY way your client wants it to look or whatever you have in your brain, and when using the Divi builder (which isn’t your typical WYSIWYG editor, as it lends to unique CSS changes in specific parts of the page that you’re designing), clients can make small changes to their sites without needing to pay you. I prefer that. It’s better to do two big jobs than 10 little ones, right? Anyway, bottom line — Divi makes it easy for everybody and it looks good, too. Currently, lots of Web designers/developers are using it.
The customer support is killer, too. I can always find answers just by searching the forums, but if you can’t find an answer, you can always post your question and it will be answered very quickly.
But that’s me. I love that theme! Love it.
If you have a theme you like, just be sure you’re using one that’s responsive and not some theme from 2010. That won’t do at all. The good news is that most themes are responsive these days. But if you haven’t updated your site in eons, it’s time to make it happen, people!