Almost a year ago now, I wrote a post about Bing’s “Linked pages.” Basically, you could go to a page on Bing where they would bring up pages about your name or brand and you could “claim” them. It was just a way for Bing to see what you were responsible for online and for people who searched for you or your company on Bing to see more about you.
I did that, and only found 79 pages, which is nuts because when I Google my name (Oh, come on… You do it, too.), there are like 20 pages of results and most all of them pertain to something I’ve done online. I have, of late, taken down a lot of stuff I did. It was just old and no longer relevant. So, I want what I do to be fresh, just like Google wants. Oh, hell, give ’em what they want. They give you traffic.
Anyway, Bing has changed their Linked Pages. Now, they’re called “Bing tagged pages,” and you can tag not only yourself, but also your Facebook friends when a page you find belongs to them. This time I found 121 pages. Whoopee!
It’s quite obvious to me that Bing just doesn’t have the clout that Google does. I like it a lot, and tried to use it for my default engine for a while, after I got really mad at Google (as you well know). But I have to say that it just doesn’t have the sand. It’s not nearly as powerful, and everyone I know, including me took the Bing vs. Google test and picked Google. Ooops… Big marketing blunder, IMO, Bing.
But some people love Bing and use it religiously. So, why not allow them to find you and/or your company more easily? Go to the Bing tagged pages page at http://www.bing.com/tags/, log in and start tagging. It’s kind of fun, actually. I just found a page from like 1997 with a bunch of other writers that I’ve known since I came online way back when. That was really awesome. Sorry to say that some of them are no longer with us, but well… you might find some old and crazy stuff that you forgot about long ago, too.
Is there an SEO advantage? Only in that by suing Bing tagged pages, Bing might recognize the sum total of your clout or “authority,” which you have painstakingly built online through articles, blog posts, and social interactions. It’s a search engines’ job to serve the best pages. So, they’re going to serve pages first by content and then, by authority. For example, in a head-to-head battle when people search SEO news, they would be served SEOMoz before my blog. That’s just how it is. They have way more clout than I do. But I might beat someone else out that doesn’t have as much klout as me. It’s all a game, after all.
So, just increase the likelihood that you’ll be found more often on Bing by tagging pages to you — that actually have content by you or about you, not just any pages. Search your name and then, your business brand. You’ll be surprised at what you find out there, I guarantee it.