Remember how I showed you how to go about blog commenting last week? Well… They’re talking about it around the Web. There was an article from Chris Crum on WebProNews this week, entitled, “Do Your Blog Comments Have Search Ranking Value?” Hmm… What timing.
Anyway, it appears that people are talking about this in the Google Products Forum, too. As we know, Google doesn’t like “thin” content, and that includes short content. Blog comments are pretty short, so in the perspective of Google looking at your comment and giving you props for it… will that happen?
Google Webmaster Trends analyst and regular contributor to the Google forums, John Mueller, weighed in on the discussion. He mentioned that Google crawls and indexes tweets, which are only 140 characters long. The important part is that what you provide as a comment is helpful, useful information, and that length isn’t necessarily a factor.
So, here’s how I see it, and how blog commenting is working really well for my clients:
YES, most definitely comment on blogs in your niche. Google is watching. The more value you can add to the INTERNET, the better Google will like you. I tell clients that Google wants you to be the “King/Queen of the Prom.” They want what you put out there to be popular. The more places Google sees your influence on the Web, the better your search rankings will be.
Blog commenting adds value to the page you’re commenting on. It’s also a knock on the “guest blogging” door. Did anyone hear “backlink” in that? Backlinking is getting harder and harder, and Google doesn’t want to see you trying to force it. So… here’s how this works:
Last week, I posted a comment on a blog for my client, and the blogmaster wrote to me to thank me for what I’d posted for his readers because it was really good information. That led to me asking if he accepts guest posts and if he’d like me to write something for his blog. He was thrilled! Of course, my client carries a LOT of weight in his niche. So, it was good for him; good for my client.
What Google wants to see is you building relationships, which lead to authority, which lead to better rankings. Blog commenting is an excellent way to be really involved in your niche. I used to post every day to an IM forum way back when I was just starting out. Those forum comments are still there, helping me to be more authoritative. Everything you do helps you to be more authoritative. Everything! I have nine years of stuff built up, and over the years, I’ve been able to see how being everywhere all the time really helps you. In the past, it wasn’t quite as important. TODAY, with Panda/Penguin and all the Google changes, it’s imperative! Really.
So, just get out there and be Queen/King of the Prom! Make Googlebot love you because you’re just bomb and ubiquitous. It’s really, really important — more important than ever before. You can’t sit in your hidey-hole and not participate. If you’re shy, use an avatar. Or, forget online business. Being an integral part of the Internet is most definitely your ticket to Google nirvana.
I’m proving that with the client I mentioned above. I’ve been able to DOUBLE his organic search traffic in a year, and we’re talking 40K visitors a month! Plus, because the people are already engaged before they get to his site, guess what? They’re uber-targeted. His bounce rate went from around 50% down to 11%. Bounce rate is really important to Google, too, because it shows them how happy people are when they arrive. Do they stick around to read more? How much more? Bounce rate is an indication that you’re making an important contribution to the people who are looking for the content your site holds.
Get to know people in you niche by beginning the process with regular blog comments. Don’t just drive-by comment and never go back. Keep a list of the places you go and go there again and again, and over time, I guarantee the blogmaster will take notice and converse with you.
On the other end of the spectrum — You need to answer every comment made on your own blog. A friend told me that a couple of years ago, and I thought he was nuts. However, he was right on. (Thank you, Ross, if you’re reading.) But it’s all about that King/Queen of the Prom business. BE part of your niche, and Google will love you.