If you’ve been around online business for a while, you have undoubtedly seen screaming ads that say something like, “Submit your site to 10 bazillion search engines for only $39.95!” 
So much crap.
I’ve mentioned this before, but in case you weren’t reading that day… You don’t need to pay for search engine submissions! All of the search engines will eventually come and find you.
Not only that, but if you pay for one of these services or even if you use a free one, according to Google’s John Mueller in a Webmaster Tools Forum post, it’s not only unnecessary, but it’s something you shouldn’t do. He wrote:
“These services are not needed and can even be counter-productive (if they create unnatural links for your site, which would be against our Webmaster Guidelines).”
Never thought about that did ya? Google doesn’t like any links that you get tons of really fast, even links from search engines. So, by submitting to one of these so-called “helpful” services, you can actually be hurting your site at Google.
Search engine spiders (or crawlers) go around the Web and dig into every nook and cranny. Though your pages may not be picked up instantly, they will be picked up in time. If you have a new site, it may take longer. If you have an established site, it can take minutes or hours. But the spiders will find you.
If you want to speed the process with Google (and there’s no guarantee that it will), you can submit your site to them in their Webmaster Guidelines Help Center. Once! The Guidelines are amazing resource, especially built for newbies, and Google walks you through all the important things you should do to optimize your site for search. You can go down the list, and just check things off one by one.
But here’s the thing: New sites have a tough time ranking for anything because Google is interested in not only quality but wants to know that you’re going to be around a while. If they didn’t think about the longevity of a site, with the way sites come and go overnight, they’d have nothing but pages of broken links to show users. So, they make you sweat it a while, if you’re not a name brand. It often takes six months or more to get out of that “sandbox” stage, so paying for search engine submissions won’t speed that process, anyway.
The best thing for all webmasters to do is to follow Google’s guidelines and forget anything that looks like it’s an instant fix or a perfect solution. That’s not what Google wants at all. And don’t spend money on search engine submissions! The best practices are to be consistent and fresh with creating great content. You’ll get the rankings you want if you’re just a little patient.
