Interesting SEO and Other News from the Week of October 22nd

FCBNBKEAKBQ8 (for Technorati) Sorry, but if I put the code below the post, the feed won’t show it, and they keep telling me they can’t claim my blog. ALL because I changed theseonewsblog.com to www.theseonewsblog.com. It turned into a major PITA! Anyway, please excuse our dust.

Aaannyway…

I haven’t done a compilation post here for quite a while, and it seems that people love them, so…

Here’s what happened on the Internet last week that matters to SEOs, Social Media Folks, and Internet Marketers.: Just a heads up on some things you may have missed.

  • Pinterest

Pinterest has enabled you to post your website’s URL. You will have to verify that you own the website by uploading a file to your server, but it’s simple, just like verifying for Google or Bing. Once you do, your URL will appear directly below your profile pic. Here’s how it looks:

Pat Marcello Pinterest Profile

 And yes, the link is clickable. To make it happen: Click on your image on the home page and a drop down menu will include “Settings.” Click there, and when you arrive, scroll down the page to where it says, “Website.” Fill in your URL and Pinterest will provide the file you need to upload to your site. Then, go back to Pinterest and verify and BINGO!

  • Some Google Clients Want to Be Paid for Links

Yep. Imagine what this could do to search! Some of Google’s companies listed in their French and Brazilian results want to be paid for showing up in their news results. A French court ruled that Google should pay companies for the listings by licensing their content. Pret-ty strange, but we have to remember that the Internet is still the only free-wheeling place on the planet. Every government is trying to squelch us. We most definitely can’t allow that to happen. I don’t want to wake up even 10 years from now and say, “Wow… I remember when a lot of stuff on the Internet was free.”

  • New RunPee app keeps you in the loop

No this has absolutely nothing to do with SEO, but mobile is important these days, and perhaps, so is this app. RunPee will tell you when the best times to take a bathroom break will be while you’re in the theater. It will alert you by vibrating when the window of time to run to the bathroom is approaching and again, when the window of time expires. Not only that, but it will fill you in on what you missed during the bodily function  intermission. Made me laugh. I had to pass that along.

  • 5 tips for getting people to read your emails:

People are so inundated with mail these days, that they often spend the first five minutes of their days deleting emails they don’t want to read. That’s in comparison to the three minutes they deal with the emails that they do want to read. (No scientific study, just my impression because I delete more than I read, and I can almost guarantee that I get more email than you. I take time every month to unsubscribe from a bunch of lists because they just aren’t important enough for me to spend time with every day.) So, it’s a constant battle to even GET people to read what you send.  Here are 5 solid tips to help up those read and click-through rates:  “5 Tips to Get Your Emails Read” by Outlook on Mashable. Check it out.

  •  More on EMDs

If you have an exact match domain (or “Keyword Domain,” as Cristoph C. Cemper writes in his article “Deconstructing the Google EMD Update,” at SearchEngineLand), you may want to read Cemper’s article. It’s pretty much what I told you about the EMD Update when it first happened, but there’s some other cool info in Cemper’s article, and his takeaways will reinforce what I’ve been saying. You really need to build a “rounded” image online, if you still want to rank in search.

  •  Mobile Sales Will Be Big This Christmas

Mobile is getting bigger and better every day. I remember when I worked in the corporate offices of PNC bank (way back when it was still PNB) in downtown Pittsburgh, and had only 45 minutes for lunch. Trying to Christmas Shop with the crowds and get back on time was almost impossible. I mean, everything was right there, and I couldn’t take advantage of it. This doesn’t happen anymore. Now, Ms. Banker can sit in the corporate dining room and choose gifts with her smart phone or tablet computer while she sips another cup of tea.

You can fix this very quickly, if you have WordPress, get JetPack and activate the mobile option. It produces a gorgeous, clean  feed. It even adds your widgets and your social media buttons. Yes, I used to like different mobile choices, but JetPack beats those others, hands down. I’m really proud of the way my feed looks now on a mobile device. If you read on a mobile device, tell me the truth, isn’t the new format amazing?

Here are some stats: 39 percent of the population has some kind of shopping app on their smart phones and 82% of those people plan to use them during the holiday season. These stats are from a recent PriceGrabber survey. So let’s break this down. According to Google, there were 311,591,917 people in the U. S. this past July. Thirty-nine percent of that would be 121,520,847 people. Take 82% of them and you’d have 99,647,095 people that are shopping on their cell phones! Ninety-nine million people, and that’s just in the U. S. Wow! Think you’d like to get some of those folks shopping on your website? Go mobile!

  • It’s a Bad Idea to Spew Fake Reviews

The SEO Community was up in arms last week over an SEO company posting fake reviews by some of the Illuminati of the SEO corner, and giving themselves the highest ratings. Not only that, but this company had even posted a fake address on Google Local Search. SEOs banned together to leave bad ratings and to out the company with these nefarious tactics.

Moral of the story: Don’t do that, especially if you’re pretending to be an SEO company.

  • 14 Truths

Heather posted over at Success Works about the 14 truths she learned in 14 years.  I must be a fast learner because everything she wrote, I believe. Naw, I’ve just had great people teaching me, and I’ll continue to learn. That’s the key. You can’t stagnate. You have to keep reading and learning every day. Anyway, check the article out; it’s good, solid advice.

OK younz, that’s that. Hope you smiled or learned something important. If you like this type post, let me know in the comment section. I know I’ve had traffic spikes when I post them, but would you like it to be a weekly thing? Let me know!

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