I was going to type out a long description of how Google’s new Disavow Links tool works, but I think Matt Cutts can explain it much better:
Yep. Even though Google’s disavow links tool is available, you probably won’t want to use it. I don’t. This really comes into play when you have lots of weird stuff going on, as in you belonged to a link wheel system or you have an SEO gathering tons of links in an unnatural pattern. I’ve never done any of that, though many of those link wheels were recommended to me in the past. I’m really glad I saw the folly in that or I’d be in a world of hurt right now, just like they are.
But if you fell for the “quick” fix for your SEO, guess what? Never do that! It will only come back to bite you in the ass later on.
Proper SEO is slow as molasses. I always go into a client meeting and explain right off that they may not see any benefit from what I do for months, and if they can’t deal, I don’t want them to be my clients. I’ve had clients like that. “I’m paying all this money and I haven’t seen anything happen in two weeks!” Argh. Just ignorance, so I don’t accept clients like that anymore. They have to agree that SEO is a slow process that will only help them over time.
Anyway, if you’re one of the folks that wants quick results, SEO isn’t for you. Go waste your money on AdWords. You’ll always be paying for them anyway, so you may as well get used to it. Seriously. If you’re not involved in the total Web, including social media, blogging, adding content and value to the Web… you’ll probably never rank in search and it’s getting harder and harder all the time. Do the right things that last, and you’ll be really happy a year from now. Really.