As you know, I’ve been allowing some guest blogging here, but I’m very careful about the material I approve. I won’t accept anything that’s been published elsewhere before, and I only allow one post every couple of weeks, if that. I have some people that I work with, and I’d post for them in a heartbeat. But there are some that think they can send crappy content my way and expect to see it online.
Won’t happen. Here’s why, and what Matt Cutts thinks about guest blogging for links:
Spun content was always and will always be crap. Don’t waste your time because search engines are way too smart for that now. You’d have to have 95% difference for it to matter and I haven yet to see a spun article that comes out that unique.
Plus, only ONE version of a document is ranked, so why bother? Things that worked years ago may even bring you pain. If you do too much of it, you can be de-indexed, and that’s like being in search hell. The only way to get re-indexed is to clean up your mess and then, ask Google politely, and if you were too spammy, guess what? Good luck with that.
Nobody wants Google pain.
Instead, create some of that great content that people can use, that will help them in whatever niche you’re working in. Otherwise, you’ll only end up the loser. It’s just not worth it. If you aren’t a good writer, make videos and have transcripts of those made. Spiders still can’t parse video, but they will pick up the written transcript.
Or, just have someone else write for you. Google doesn’t really look kindly on that, but who’s to know, if the content is well done? I’d rather have content that’s good, even if the webmaster didn’t write it him- or herself. I think Google would, too.