Today, I have some good advice from my friend Laurence Kellett over at Custard Media, in the U.K. — information that you can quickly absorb and implement. Check this out:
Why Good Link Building Is Hard To Do
Link building is a core technique used by many businesses to enhance their search engine optimisation (SEO). It is a fundamental marketing tool that can boost a firm’s presence online and improve website traffic. If you want your business’s site to rank in search engines like Google, you need good quality links.
But the latest algorithm changes by Google have made it harder for SEO agencies and companies to accomplish good link building. An underlying message derived from all the various updates is that link building is the future so even though it is harder and more expensive, it is crucial to achieve success.
How can we future proof the service?
Put simply you need to publish well written, informative pieces of content on good quality, well maintained relevant websites. However, it isn’t that easy.
Great link building is difficult because:
Employing an expert content writer to produce high quality, interesting content does come at a price and this is essential. Webmasters do not accept content that has been ‘spun’ or pieces of work that is full of typos and spelling errors. If they do want to publish mediocre work, then you don’t want to be obtaining links on such sites.
What is more, many webmasters ask for financial incentives to publish your work. Please note that paid links are against Google’s webmaster guidelines so instead; why not offer a discount of your product or service.
All the expenses add up- the link builders, content writers and SEO agency.
Link building is a lengthy process and it does take a considerable amount of time. From researching and analysing websites to liaising with webmasters and agreeing deals, it is a long-drawn out course. Then the content needs to be written and published so one can imagine that it cannot all happen in a single day! Live links can take days, even weeks to achieve. Time is therefore invaluable and comes at a cost.
Researching websites is paramount because it is not a case of ‘any site will do.’ You need to be strict and know what you are looking for and as a result, expertise is required. Do you know how to research your competitor’s back links? Ask yourself; is the website trustworthy? What is the domain authority? What is the other content on the site like?
The expectancy from your clients or superiors can make link building problematic. You will have set goals you need to achieve so you should arrange them before you initiate the campaign.
Overall, SEO is a long process and results don’t happen overnight. As you can see from the statements aforementioned, link building is not a walk in the park so you may want to alter your processes or invest in a better strategy in order to future-proof your back link profile!
This article was written by Custard Media, a full service digital agency based near Manchester that specialises in SEO, social media and reputable link building services.