Where does your website stand when compared to its top competitors? SEMRush has a new widget that will tell them just that. Easily installable with a single line of HTML, the widget gives the potential client a report on traffic, their sites’ competitors traffic, and information about their paid search buying habits.
Kerin Foster, spokesperson for SEMRush, wrote:
“…the SEMrush Widget delivers a detailed illustration of how much competitors are spending in addition to an overall return on investment. Prospective buyers don’t even have to leave your website to receive extensive information and analytics, as they will see firsthand on your page what they are missing with regards to their SEO/SEM marketing and consequently, what can be enhanced.”
Included in the reports are search traffic trends when compared to major competitors in your niche for the past 12 months, the paid search trends for the past 12 months, and a summary. And clients are able to change the competitor domains.
For example, in a preliminary report, the widget compared this blog to Google. That’s like Davy vs. Goliath (come on, you know who Goliath is), so I change the domains the widget chose with three of my own and the data was much more meaningful for me.
SEMRush’s widget is great, since people who visit your site get an almost instantaneous report, based on SEMRush Data, and it actually tells them, “You need help!” making it a great way to make your potential clients aware of facts about their websites that they probably had no clue about before.
But here’s a really great aspect regarding the widget — the potential client can enter his or her email address and have the report emailed to them, which is customized with your business’s logo and contact information so that when they decide to seek the help they need, it’s a virtual no-brainer.
I used the widget at MagnaSites.com so you can see for yourself how quickly it works and what information your client will see. It’s simple to install. If you’re using WordPress, just create a new page, add the code to the HTML tab for the page, and enter your own text to accompany it and you’re done!
If you’re interested in adding the widget to your site, visit http://widget.semrush.com/promo . The only thing I might caution is that though SEMRush is calling this a “widget,” it won’t fit into a WordPress widget. You need to add it to a page on your site.
Still pretty cool. I’ll be interested to see how many people ask for the evaluation and whether or not it brings in any business. It certainly can’t hurt.