Yes, I know… I’m a day late. Mea culpa. But I have a great video for you today, about Google Analytics.
Most of the marketers I know who are in any way savvy use Google Analytics. I use it, and if you’re not using this very powerful tracking tool, which is soon to become a testing tool for everyone, too, you need to get it together.
But even some of the smart people I know don’t really take advantage of Google Analytics’ full use. For example, do you have funnels set up to track how people behave once they get to your website? No? Then, how do you know whether or not people are opting in or what your conversion rate is? This is vital to your business success!
Here’s a video that explains a bit more about funnels:
There, not so hard, eh? It may seem a bit intimidating, but once you get used to doing this regularly, it will be like riding a bike. Well, maybe not riding a bike. How about posting a tweet?