So, I’m reading the Alexa newsletter today, which I enjoy every week. They make IBP (IBusiness Promoter), which is an SEO tool that’s pretty powerful.
Anyway, there was an article about how to get high rankings from Google.
It’s pretty simple, really.
- They want great content. And, they want you to use appropriate keywords so that the spiders can tell what your site is about. This is first and foremost. If you’re not giving great content, don’t even bother to think that Google will ever be impressed because it won’t.
- Google also wants links from other websites in the same niche as your website or blog. This also helps them to see what your website/blog is about and rather gives it validation. And they want the links to be “natural,” not all occurring at a certain point in time, as in miraculously overnight. This happens when you buy site-wide links from a link broker. Very bad idea. So, don’t ever do that.
Don’t try to fool Google. Keep your site clean. Keep its history clean, and provide great stuff. When you do that, you have a much better chance of ranking than with tactics like paid links. Google doesn’t like to think that you’re trying to scam the system.
It’s more work, no? Why bother?