Are you on Google+ yet? I keep asking that, so it should give you some indication of how important being part of that site is. Everything you post there, the visitors you get from your + posts and all, impact on your search engine results listings. It’s been shown to be so.
I think Google+ is great. I really do like it better than Facebook. No ads! And there’s not as much to distract you from the conversations going on. I go there every day, just to see what’s the haps. I also post pictures, enter my blog posts (the good ones, at least — oh, come on… We’re all imperfect), and I play some games. I really enjoy being on Google+ and I know you will, too.
A cool thing that was implemented last Novemeber, but I just found out about recently (duh), is Google Plus “Ripples.” When you share someone else’s post, you can see how it migrated through the Google+verse. It’s really cool.
Today, Matt Cutts posted about the “Google Glass” project and man, I want me some of those! If you haven’t seen the news, you basically wear a computer, kind of like glasses. It will give you the weather, you can talk to your friends, share what you’re seeing with other people, get directions just like with a GPS, and so much more. The only drawback is wearing them and they don’t look really cool. Oh well, I say better to have the functionality. I wear glasses 99% of the time now, anyway, so…
Anyway, I shared Matt’s post with my peeps. So, just out of curiosity about these Google Plus Ripples, I went to my shared post and clicked on the little down arrow on the upper right-hand side:
Then, of course, you click on “View Ripples.” Here’s what you get:
That big circle under “You are here” is Matt Cutts, and I’m a little circle inside his. You can make this diagram as big as you want to, which is interesting. You can see everyone’s profile picture with links to their profile and what they commented on the share (if anything). It really can be a great way to make friends with people in your niche.
Use it for research. Share something about your niche that you like and then, check the Ripple. Click on the people’s profiles that share your posts and see if they’re in your niche, too. Generally, I’m guessing they will be.
Here’s a better example from a Rand Fishkin post I shared last week:
Because this post wasn’t as widely shared as the Google post, you can clearly see where you fit in right away. Everyone’s profile I clicked on here (and I didn’t click all of them) are into Social Marketing or SEO. So, I added some of them to my circles. You don’t even need them to add you back to benefit from this because their posts will appear in your stream. If they’re posting great stuff, you can share it with your own audience, or really make a connection, which is what social marketing is all about.
Anyway, next time you re-share someone else’s post, check on the ripples. It might do your business a world of good!