Blog Traffic and Comments?

Dec 15, 2008

OK, I’m going to give you a cool way to bring life back into your blog. This site has been around a while because I’ve been using it for at least six months or more, but it’s a site where you can get people to do anything you want them to do, anything that requires a human set of eyes and action.

The site is called “Mechanical Turk,” and it’s an Amazon.com site. You can get there by going to http://requester.mturk.com and you can use it to get readers for your blog, and here’s how:

You set up what’s called a “HIT,” which stands for something like human interactive task. To create the HIT, you simply fill out some very specific instructions. “Go to http://OVBLogger.com and read a post or two. If you find something of interest that you enjoyed, please leave a comment. The comments can be positive or negative. Just write what you feel.”  But you can make up your own, and then, pay people to do this.

The great part is that you don’t pay very much. Different tasks go for different amounts of change. For example, you can get someone to vote for your posts on social bookmarking sites for 1 – 3 cents. I pay ten times that for a good comment, but you can see how it’s still inexpensive. I just put about $10 a month into my account at Mechanical Turk and it lasts, though comments have been coming by the boatload lately. Still, I can double that and… please. It’s el cheapo.

One of the by-products of this, of course, is that you’re getting traffic. Usually when people read the blog but it makes no sense to them, they just return the HIT and go on their way. So, I’m getting qualified, targeted readers, too, which is cool.

There are two caveats. One is that you have to explicitly put in your HIT that you won’t pay for drive-by commenting, such as “nice post.” That’s just unacceptable. You want your commenter to have at least read the post and agree or disagree with what you’ve said. Also be sure that the commenter is able to comment in the language of the blog. I made that a spec of my HIT, as well.

The second warning is that I’m not sure Google likes this, but they don’t like my paid links, either. The dropped me back to a PR2 because of one or the other. But do I care?

No.

I want readers, and it would also be nice for Google to see things my way, but that may not happen. I figure that paying for readers is something that is working extremely well for me. It’s no different than paying for traffic, right? That’s basically what I’m doing. I’m getting people to come and see my blog that would probably have never found it in a bazillion years. And I’m getting new fans, too.

That totally works for me!

Also, you can put other HITs up, if you’re really creative. Get people to evaluate your copy, or to compare one page against another. Ask if they like an image you want to use. Ask them to complete a survey. You can get answers to many of your marketing questions this way and it’s dirt cheap.

My advice is to start slowly. I wouldn’t recommend getting posts Dugg or Stumbled Upon. It’s just not that effective. But, getting people to read your blog surely is. Try it.

Oh, and if you need a way to make a little extra cash… try Mechanical Turk from the other side of the coin. Because it’s an Amazon.com site, it’s totally on the up and up and there’s no need to worry whether you’ll be paid or not. You won’t earn much, but you will make some cash over time.

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  • Chava
    I found your website from MTurk as well. If you sepnd enough time doing hits, it can add up. I use the money I make to purchase things through amazon, like books and such. It really helped through Christmas.

    Now, I'm not much of a blogger but my mother lives at the computer in social networks like Yuwie and has several of her own websites and different blogs that she has spent a LOT of time working on. She will most likely benefit from this blog more than I would. You have a lot of helpful info, and I will DEFINITELY pass this on to her.
  • @Chava -
    Thanks, Chava!

    See? MTurk pays off, I'm telling you. I get WOM recommendations, like Chava here. I get people subscribing to my RSS feed. I get people subscribing to my list.

    That gives me an idea. :-)

    -- Pat
  • Mechanical Turk is a great tool indeed! It's incredible that people would do anything for some cents. It's a great way to improve traffic, I have to give it to you. You pay some people to visit your blog. Ok. But will they return after they got their money? If the blog is good, nice content. Maybe. The power stands in the content.
  • Chris
    I like the AdTrackz idea. I sometimes work as a Turk but have been meaning to use it to bring traffic to my website also. Seems like the few bucks a month spent at Amazon Turks is worth it.
  • I'm torn with MTurk. I joined it after hearing about it on Stomper Net, and have used it for some hits to comment on YouTube videos about some of my products. The difficulty I've run into is distinguishing how much of the traffic I get on YouTube from MTurk is leading to any actual sales? Or, does it look too spammy if I get 10 comments on one day with everyone leaving a 5-star rating, and then the video remains untouched for several weeks.

    One thing I think that would benefit MTurk is some sort of referral program -- do you agree?

    Anyway, I know you said "Digging" won't help a lot, but I still "dug" your article for future reference :). Nice review.
  • @beky -
    Hey thanks, Beky! I appreciate it.

    What if you use a tracking link from MTurk to your blog? AdTrackz, for example, will track clicks, sales, and such.

    I'm not doing that, but I think I'll start. Thanks for giving me the idea.

    -- Pat
  • I happened across your site through MTurk. I usually don't go for the less than $1 hits, but simple is simple and every little bit helps these days. I have been trying to garner interest in my blog. It is only approaching its second month, so your site may be of use to me. I will hold off on subscribing until I've read through a bit more. I will bookmark you and revisit.
  • shaliniraj
    oh , that is very helpfull ,but through mturk we get only traffic to our site once , we do not get subscribers.
  • @shaliniraj

    Hmm... Guess it depends on how useful or interesting your blog is. I'm getting subscribers every day, which is cool, but it wasn't always that way. Build your reputation in your niche any way you can by writing articles, by doing teleseminars, or anything else that might get people to recognize you. In your blog, offer helpful, fun, and interesting material, and watch your subscriber base grow.

    -- Pat
  • First off I like the site, color and layout. You have found a very efficient way to bring traffic to your site without spending that much. You may get as much traffic as you would using Adwords but for half the cost. It has inspired me to do the same with my blog.
  • Benny
    Amazon Mechanical Turk is indeed an effective way to bring traffic to your blog, but it's not really going to increase your blog subscribers. You can get a ton of hits by using it, but you just have to judge whether it's worth the cost or not. you tell us, Ovblogger - is it worth it?
  • @Benny -
    Hey Benny, Yep. It is. Like I said in the post, people are subscribing just because they came here from MT.

    Pat
  • Jesei R.
    @Danielle - I'm guessing your level of understanding is below that of an eighth-grader

    Take some notes: If your blog is on WordPress, she's telling you how to make it better. If you don't utilize the information on tagging and pinging or the product reviews, that's your problem.

    Those who cannot think should not speak.
  • Danielle
    So, I am one of those people who came here from mechanical turk. I have read through your blog, but I don't really understand the point of it. I mean, it's nice to have people come by to comment, but I would think that you are trying to establish a consistent readership, not just random people who come by for $0.02. I am not sure, after reading 10-20 entries, exactly why I would continue reading. I do have a blog, and I would like to increase its traffic, but I don't see how this blog would help me. I feel like your blog has way too many things aside from posts that frustrate the purpose of reading it. Too many widgets and links and pictures, and not enough information.
  • @Danielle -
    Hi, Danielle, Are you an Internet marketer? Do you have any interest in this subject? That could be why you're not interested in what I'm writing about.

    Just a thought.

    I don't expect everyone to love what I do. That would be silly.

    And thanks for your comment!

    -- Pat
  • nandakumar
    this is the article which tells about the mturk website clearly. it helps for the new worker about it, how to do the hit and all. totally it is amazing
  • great post i use amazon Mturk also.
  • SuzyQ
    You really hit the nail on the head here (no pun intended). For a very little amount of money, you're getting a nice return on your investment through Amazon's Mechanical Turk. I think this whole concept is in its infancy. It's a great way to drive traffic to a site and it will only be a matter of time before we start seeing more sites start using this service. You seem to have done your homework and your results are proving to be a virtual bonanza! One question, however: How does Google know about your paid links??
  • @SuzyQ -
    Ah... simple. They're in a Text-Link-Ads widget, which is undoubtedly easy to spot.

    -- Pat
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