I’ve been getting consistent traffic from the keyword “SEO bounce rate” for a while. It’s not huge (so I feel comfortable playing with it), but it’s steady. It’s from an old post that I wrote in May 2011, titled “SEO: What’s Bounce Rate and Why Does It Matter?” and it’s been showing up in positions 1-3 over the past several months at Google.
So, with all this new YouTube enthusiasm and Ryan Deiss’s new report out and all, I decided to try an experiment. I created a video, using the keyword “SEO bounce rate,” which I posted to this blog last Thursday. Now, watch what happens when I type “seo bounce rate” into Google:
Wikipedia is #1, SEO-Theory is #2, and look who’s #3 and #4. The article is #3 and the video is #4. Both are blog posts here. Within 4 days, the video hit the front page (and no, not logged in). I checked yesterday and was amazed to see that the video was ranked so highly already. But it’s fresh meat in the form of new content. It may mean that a high ranking on a Google page means that you’re considered an authority about that keyword, and when you add something new, using the same keyword, they’re going to rank that highly, too.
But what does that mean for you? Well, if you have a high-ranking keyword and you want to get more traffic from it than you are right now, this strategy seems to work. Here’s what you need to do:
- Find a keyword that you’re ranking highly for (in the first three pages, no farther back)
- Make a video about that keyword.
- Load your video into YouTube
- Give your video at YouTube a killer title and description that uses the same keyword in question first
- Post the video to your blog
- Add at least 300 words of content to the post to make it unique (don’t use the same description that you did at YouTube)
- Give the post a unique title and a unique description, using that same keyword first in both.
- Sit back and watch what happens.
I’m guessing that the new video post will show up in a very short period of time.
Let’s see what happens with this blog post. It’s got the same keyword phrase as the last two posts. Will it show up on page one in a short period of time, or will it diminish the returns? I’m curious now.
I’m also going to try this again with a keyword other than “seo bounce rate” and see what happens. I’ll keep you posted.
That is all.