Some SEO practices are better than others. For example, you need to craft a good <title> tag, but you shouldn’t go nuts trying to bring your bounce rate down. Though bounce rate does matter a little, and there are some things you can do to improve your bounce rate (stay tuned for this Thursday’s video), the <title> tag is #1. That tag appears in the search results pages and it sells the click through to your site.
Here are 7 other easy SEO practices you can use to boost your place in search:
1. Make SURE that you have a <title> tag on each page of your site, and that it’s unique for each page. If you’re writing in a blog, make sure that every post you write has its own title and description, as well. I’m now using WordPress SEO by Yoast, and you can import your info from All-in-One SEO or HeadSpace2. Plus, it lets you know how well you’ve written your post in terms of SEO-worthiness. Pretty cool. Does some of the job of SEO Scribe, without the expense, but pointing out the important SEO practices you’re missing on the page.
2. Create a click-worthy <title> and Meta description, too. As I mentioned above, THOSE are what appear in the SERPs, and you want people to notice, become engaged, and read your stuff. But you also wan these to be search-friendly. Try to use your main keyword first in the <title>, but be sure that it’s readable and the same for your description. Take some time and really craft something great.
3. Use a keyword in the URL to the page. So, if it’s an article, for example, use http://yourdomain.com/article-title.html as the URL. Try to avoid words like and, or, nor, but, etc. (articles and prepositions) and just keep it straightforward. If you’re writing in a blog, get a plugin like SEO Slugs and be sure that your permalinks include your titles in them. In fact, if you don’t want another identifier, such as the post number, the title alone will suffice as the single post URL. So, for example, this URL will be: http://www.theseonewsblog.com/5245/7-seo-practices/
4. Make sure you’re using social media buttons. You really should be participating in the social side of the Web. At least, join Twitter, Facebook, and Google+ and make sure that you have a way for people to a) follow you on those networks and b) tweet, like or+1 your stuff. There are lots of plugins for WordPress that will add this feature for you. I’m using Jetpack by WordPress.com, which allows you to choose from several different social site buttons, plus add the ability to email the post to someone else or even print it. It does a lot of other things that are pretty cool, and yes, it works for those of us who host our blogs on our own hosting accounts. Check it out. It’s awesome!
5. Keep your content “above the fold,” and your ads below it. Since Panda came about, Google wants to see more content than advertising and they want searchers to find the content they searched for first. If you don’t care about search (as I know many Internet marketers don’t, which I think is just silly), then it doesn’t matter. But what better traffic is there? It’s free and targeted, if you’re using SEO properly. What’s better than that?
6. Be sure that you’re contributing GREAT content. Poorly written and researched content won’t give you credibility and it won’t make Google happy. You need to spell properly and use proper grammar. The spiders ARE watching. If you can’t do that, hire someone to do it for you. You need fresh, unique and bomb content on a regular basis, no matter what kind of website you’re running these days.
7. Use Google Analytics to see what’s working and what’s not. Analytics is free and it can give you a wealth of information about the people that visit your website. You can install Analytics very easily into the code of every HTML page on your site. Or, if you have a blog, there are lots of plugins that will add Analytics for you. I use Google Analyticator, but Yoast also has an Analytics plugin I’ve been thinking of trying out. Set up your Analytics account; it’s free. Then watch it. It’s important to know what’s going on inside your site over time.
Simple enough? Make it happen! These SEO practices will most certainly help you in the world of search.