Content: Nothing Is More SEO Valuable
OK… here’s another great question from the SEOmoz.org SEO test:
“What’s the best way to maximize the frequency with which your site/page is crawled by the search engines?”
No brainer, right?
Or, is it?
Your choices included two that might be correct, but there is only ONE right answer.
All good SEOs know that the BEST #1 Way to get the spiders to come more often is by adding new content frequently. What does “frequently” mean? Well… it can mean every day.
I’ve written here before that the best thing to do with a blog is to write in it every single day, which is tough. But you have to remember that not every post has to be written. You can post audio, video, articles, reviews, pictures, and whatever is relevent to your niche, and it doesn’t always have to be yours. Relevence is very, very important, and using other people’s material from the public domain, YouTube, or even article directories is OK, if you do it the right way.
One of the other answers to the test was to turn up the crawl frequency in Google Webmaster tools. Well… it seems right, huh? But when you think about it, that will only help you to get the spiders to your site quicker, if they feel like abiding by your wishes. I guarantee that if you don’t provide fresh spider food often, they won’t.
Content.
Content.
More content.
It’s always about the content online, so if you’re in business, that’s what you need to remember. It’s all about what you create (or have others create for you) that really matters. Get your stuff out there, get noticed by the spiders, and keep doing more of it.
Search engines love NOTHING more than fresh content for their searchers.
And your business needs all the traffic those little buggers can provide.
