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I was over at ZDNet today, reading an article by Stephen Chapman, where he said, “…Google is rumored to be considering placing more emphasis on the title tag of a page containing outbound links than on the anchor text used for those links.” (“My Favorite Rumored SEO Prospect of 2010,” January 7, 2011)
What’s that mean to us?
I means that if I take my keyword “natural SEO tips” and I hyperlink it to Spider Language, as I’m sometimes wont to do, Google won’t worry about that link when deciding what my page is about, they’ll worry about the SEO title in the head section of my page.
On this page, what would be more relevant in terms of SEO are “Google rumor” and “title tag.” Right? They wouldn’t care anything about any outbound links in this page that say “Google rumor” or “title tag.” It more about how I title the page in the SEO section of Socrates (my theme, which has SEO elements built right in).
According to Chapman, this Google chatter is still a “rumor,” but he also suggests that they may be trying it out.
This means that it’s more crucial to make your TITLE tag in the Head section of your pages count. If you don’t have titles — add them.
And for every blog post you make, be sure that you’re either using a theme, like Socrates or Thesis, where the SEO title and description inclusions are part of your “Add New Post” area or that you use either “Head Space 2″ or “All-in-One SEO Pack” plugins. Then ue them! Make sure that you’re adding SEO-friendly information there for every post you make!
You don’t necessarily have to have the same title that people see as what robots see in that Meta data, either. So, for this post, my title will read: SEO News: Google Rumor re: Title Tag or something like that. I have my keyword first, and then, only the important info for Google.
The main thing I want to stress here is that Google already considers your title tag to be very important. If this rumor becomes reality, it’s not something you can afford to be lazy about — ever.
