Wow… I’m stunned.
I just read yesterday’s article from Danny Sullivan about the influence of social media, particularly Twitter and Facebook, in Google and Bing. (What Social Signals Do Google & Bing Really Count?, December 1, 2010)
What amazed me most is that Google pays attention to your influence on Twitter! They watch how many times your tweets are re-tweeted, how many followers you have, and how many you follow.
Plus, and this is HUGE… Google is fed the Twitter feed, and the links in it are “do follow.”
What’s that mean?
It means that the backlinks may count. Not certain, but they are paying close attention to the social side of things, and so is Bing. But not in the way you might think. Google uses this data as what they call a “signal.” So, people who are more influential at Twitter may also have more clout with the search engines.
This could also mean that they look at the lists you’re part of and what you contribute to Twitter. Links are good. Send links to relevant content. Very important. Do NOT sell. You’re spamming Twitter, and that sucks. You need to use it to promote good info and build relationships with the people in your niche.
Another interesting point in the article is that Google gives the same importance to links on Facebook. They pay attention to public links there, but have no data from your wall. Hmm… Still… Links in Facebook are important, too. If people tweet your links and send them to Facebook, could be helpful, too.
Anyway, go over Danny’s post. It’s an amazing read.
But I just noticed something on the “new” Twitter. Your profile is now in an iframe. The page rank you’re seeing is for Twitter, not for your page. Bummer. I had a PR 5 before that, and it still didn’t matter a hoot. Or did it? 🙂