So, I've been saying for years now that the more you write in a blog, the more traffic you'll get. It's pretty simple, really. People decide to like your style and they follow you. If they like you, they like to read daily blog posts. If you are erratic or stop blogging on a routine schedule, your traffic drops off dramatically.

Because I can't post to Twitter every day, all day, I let a feed do it for me. I've explained how to set up a Yahoo Pipe/Twitter Feed in this blog before. It's not difficult, and it keeps me up on the blogs I like to read, too. I have a digest of Tweets published here every Sunday, and a lot of people look forward to those posts. Lots of great links and information in them, y'know?

And I use them to keep ahead of the game. By checking out the Twitter digest posts or just my profile page at Twitter, I can choose the articles I want to read, and ignore the ones I don't have time for. It's pretty cool.  I mean, I hate that I can't spend more time just tweeting and reading other blogs, but well… there are so many hours, right?

I digress… Back to frequent posting.

I was reading my posts today and came across a study by Geno Prussakov at Affiliate Marketing Blog, entitled "Daily Blogging Increases Traffic Yielding Higher Social Engagement." Geno did a study about blog posting regularity, and found (no surprise here) that he had a huge slump in traffic when he stopped his daily routine, and when he resumed, his traffic picked way up.

Of course, if you have nothing new to read people won't be back. That's part of it, of course. But the results were dramatic. Geno's social engagement, meaning blog comments, Twitter tweets, Facebook Likes, etc. went way up when he started posting daily again.

Makes total sense to me. The less you blog, the less traffic you can expect and the less interaction with other Netizens in your niche.

I have a regular schedule that you may have come to expect. You'll see a post, hand-crafted by me, Monday, Tuesday, and Thursday. You'll often see a video on Wednesdays, and on Sundays, you get the Tweet digest. Set up a blogging schedule for yourself, and stick to it. Just like newsletters, people expect you to produce information regularly, not just when the spirit moves you.

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