Page Rank Is Back!

on Monday, April 5th, 2010 | 11 Comments

I’m very pleased to type that the SEO News Blog has finally re-achieved page rank after all these months without it. At one time, we had a PR 4, but then, Google came down on paid linking. It’s understandable. They don’t like manipulation of their results like that and who can blame them? They want the best experience for their customers and so… well…

I had one link that had been paying me for a very long time, and I didn’t feel comfortable saying, “Hey… Google changed its mind and well… you’re out!” Not fair, right?  So, I just let it run, and when it stopped running, I canceled my Text Link Ads account.

Achieving page rank isn’t the most important thing in the world, as we’ve discussed her several times before, but it does help. I still have plenty of first-page rankings for keywords in my niche, and am getting a lot of that awesome, free, targeted traffic from Google anyway, but there’s something about page rank that does matter.

Unless you have a page rank higher than the person that wants to link to you by commenting or by adding you to their blogroll, they won’t do it. It makes little sense for them in terms of search.  So, few trackbacks or pingbacks worth mention. You need that kind of interaction to make your blog rank higher, it’s true.

But you can still get traffic from blog commenting. Rather than look at the page rank of the blog, why not check out the Alexa and see if the blog is getting traffic. I’d much rather post a comment to a high-traffic blog than to post to a high PR blog without traffic. I mean, it’s OK to do it once, but I sure wouldn’t waste my time on a regular basis. Would you?

Anyway, I feel pretty good about the road back to recovery. What do you feel good about today? Do an ad swap that worked out well? Double your blog traffic? What’s your positive focus for the day?

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