PPC: Are You Totally and Completely Insane?
PPC (pay-per-click) advertising is something I’ve been dabbling in for about five years now, but it’s also something that I’ve taken time to try and understand. I’ve learned from Perry Marshall. I’ve learned from Anik Singal and Amit Mehta. I learned from Simon Leung, and I’ve learned from Glenn Livingstone. All great teachers. Heck, I even learned some tricks from Frank Kern, who loves to “Screw Google.”
But I’m definintely NOT a ninja. I’ve been able to break even, and have made it work for me in terms of building my list. I’ve found some keywords that kill for SEO and I’m using them on Yahoo. I can exponentially raise the number of optins I’m getting with the amount of spending that I do every day. So… that’s cool. Yet, I’d never call myself a PPC expert.
Most people hear the horror stories of people signing up for AdWords, not knowing what they’re doing, and coming away with a bill for thousands of dollars. So, many folks shy away. In fact, they may tell you you’re totally and completely insane for even considering PPC. Well.. perhaps. I’m the jump in and figure it out along the way type, but I learned early on to set my daily spending limit which takes the scare out of doing PPC and getting that huge bill.
Google to the rescue? Perhaps.
Google is now doing live classes on PPC. I think that’s pretty intriguing and intend to sign up for notification of new classes as they arise. You can do that here:
http://adwords.google.com/support/aw/bin/static.py?hl=en_US&page=webinars.cs
And let’s face it… who better to learn from than the people that run the most profitable PPC in the known universe?
Anyway, it’s an idea for you if you’re totally stumped about PPC.
There are free on-demand tutorials for you to check out at that link, as well, so how can you lose? Join the Tutorials group and let them send you email each day or you can subscribe to the RSS feed. So far, there are only two classes scheduled: 1) Is Your Baby Ugly? – Landing Page Advice and 2) Focus on Results: Basics of Tracking Your AdWords ROI. Two great topics, and I’m hoping there will be replays for both. However, I’m also interested to see what else they have coming down the pike.
Problem is that both of those classes are full, so if you want to get in on these webinars, you’ve got to be quick. So, get your Flash costume out and if you want to learn PPC from the horse… jump on those classes like an eagle on a squirrel, baby. I’m guessing you’ll be happy you did.
