In a news article at Telegraph.co.uk yesterday, Google’s vice president for search products and user experience, Marissa Mayer, says that Google is getting ready to have the ability to translate search results into any language, and to have the sites translated for you when you click through.

So, if someone in the U.S. searches a topic and the results include information from a German newspaper, the results would be in English, rather than German, and when you actually got to the site, it would also be in English rather than German.

That feature alone would have helped me when I researched materials for my biographies of the The Dalai Lama and Mohandas K. Gandhi. That might have been pretty sweet, but translations aren’t always up to par. Yet, that’s just one area where they’re making advances.

Mayer says that in the last 70 days, there have been 38 new search products that she has overseen. That’s pretty danged aggressive, no?

Here’s another one:

Google Goggles – a mobile tool for Android that allows people to search for pictures, rather than words. Focus your phone’s camera on an object, and Google compares it against its database of images. Bingo! It tells you what you’re seeing and gives you a batch of relevant links. It won’t work for faces because of the privacy issue, but whoa…

And media to Google means anything on the Web, including Twitter and it’s really jazzed about the idea of personalized search, whereby you can search a topic and if your friends are talking about it in Facebook or Twitter, BOOM! Added to your results. Google wants each and every one of us to have a “personalized” experience.

Wonder if that’s good for business. I’m guessing it won’t be great for SEOs trying to get their products and services onto page 1 of the results, right? I mean, how will an SEO know what individuals are searching for when they type something in, and if everyone’s search results are different, there are no guarantees that your  web page will come up at all.

This could change how everything is done, and potentially make any attempts at getting high rankings obsolete. What do you think?

Technorati Tags: google, search, search engine optimization, seo

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