SEO for Squeeze Pages
As online marketers, the most important job we have is building our lists. To do that, the generally accepted tool is the squeeze page, which is nothing more than a headline, a few benefit-laden bullet points, and an optin box. Some squeeze pages might be fancier (as Frank Kern would say), and some are just really simple and still get the job done. But even if you have video, two optin boxes, and a really snazzy looking page, it’s still a squeeze page.
To search engines, it’s that proverbial sow’s ear.
Search engines live or die based on the quality of content it delivers. So, that’s what they’re most interested in seeing — good, quality content that enhances their users’ experience.
So, how can you turn your squeeze sow into an elegant purse?
First, you might add content to it by adding a blog on the same domain. So, if you have http://yourdomain.com, add a /blog subdirectory, to make http://yourdomain/blog, for instance. Then, be sure to continually update the blog and keep the content coming. Blogs are awesome! But they’re also work intensive. You never want to post auto content to a blog that you’re trying to use as content for your squeeze page because search engines consider auto blogs spam, which they are, anyway. Don’t do that.
If you’re going to use a blog to boost your squeeze page SEO, make it a legitimate blog that you post to every day… at least until you build a readership and get some search traction. Then, you can drop your posting efforts down to three times a week and be golden. Still, if you have more than one squeeze page, adding a blog to each of them is just not going to work. You can’t afford the time.
But what about adding some articles to the squeeze page’s back end? I’m not suggesting that you add an Ezine Articles directory, but what about a few focused articles that are helpful to people in your niche? Google and the other major players might see that as content provision, but even then, you’re going to want to update that continually… maybe not as much as the blog, but still add an article a week and keep that going. Once you drop an SEO tactic, guess what? It stops working.
So, what’s the solution?
Don’t even worry about squeeze pages ranking. Get a real, honest-to-goodness blog going for yourself and write in it religiously. Give people awesome content and let it work for you. Send them from your blog to your squeeze pages or to multiple squeeze pages, and if they like you and your stuff, they’ll just opt in because they like you.
Not every page you have online needs to be search fodder. I mean, you can go nuts trying to be the SEO Terminator, but well… there’s just so much time in the day, right? Blogs rank easily if you update them often, and really work on building a niche-centric audience. Use the blog to send traffic and link love to any pages you want.
Technorati Tags: squeeze pages, marketing, blogging, seo, search engine optimization
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