Anyone in search has heard about Google’s new technology that is supposed to put Google’s indexing into hyperdrive. It’s like taking Google to Starbucks for a double espresso, and it will make this very fast search engine even faster.

Who wants to complain about that?

Well… you might, depending on how quickly your pages load. If you have an e-commerce store that is graphics inundated, for example, you want to be sure that your images are compressed and sized to be as small as possible for a faster loading time. Google, it seems, will be taking your load time into consideration when evaluating your rankings in their search results.

Matt Cutts talked about the rollout here:

http://www.mattcutts.com/blog/google-caffeine-update/ if you want to check it out. What Matt says is that the rollout isn’t scheduled to happen until after the holidays, so you have some time to get your pages in order. Here are some sites you might be interested in using to evaluate the changes to be made:

Want to see how long it takes to load your page? Check out this site: http://www.websiteoptimization.com/services/analyze/

You can check to see if you have broken images and other issues that would take your page longer to load here: http://tools.pingdom.com/

And here’s a very cool article that will help you to shrink other aspects of your site, if they’re causing your site to load slowly: http://webjackalope.com/fast-page-load-time/

Getting your pages to load faster isn’t just for Google. Think of your end user. Nobody likes to wait for anything to load, including me and probably you. If you want your users or buyers to love you, having a slow loading website isn’t the way to make that happen.

Technorati Tags: seo, search engine optimization, google updates

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