SEO: A Yahoo for Pay-Per-Click
I’ve done some advertising with Google AdWords, but it usually ended up being more expensive than it was worth. Oh sure, I got optins and sales, but they were either break-even or only marginally profitable. I don’t have that “special code,” I’m afraid. It takes a lot of trial and error to make it work really well than I have to spend at this point. I mean, I know I can make it if I focus on it and nothing else. But remember, I work for Tellman. 
But…
Working for him has its perks. Well, lots of them actually, not to mention he’s a great guy. (In case you don’t know, he’s running across the country for Homeless Teens and well… in his bare feet. Pretty cool… go donate at http://RunTellmanRun.com. It’s a very worthy cause, and well… bare feet, people!)
Anyway… Tellman got me to go through Frank Kern and his cousin Trey’s “Screw Google” course, and I have to say that it’s great! It’s short enough to run through in a few hours, and the information inside is easy to follow and really spot on. It’s typical Frank Kern style, of course, and he’s one of the LEAST boring people to watch no matter what he’s doing. He just has that kind of personality that makes you smile. (It’s a no-brainer that he and Trey are cousins, either. They even sound alike. Both of them are good at teaching and keeping things light.)
The course is based on PPC advertising with Yahoo, and I have to tell you that after having worked the AdWords stuff for OE and myself, I find Yahoo to be 1) less anal and 2) far less expensive. My most expensive click to date has been around 12 cents. Plus, I’m getting tons of optins and I don’t have a mega keyword list, either. I have a very select group of keyword phrases that I’ve tested and know work for my & Tellman’s product, Spider Language, which (in case you don’t hang here regularly) is a basic course on SEO.
The deal is that if you’re into PPC or considering it, you should try Yahoo. No, it doesn’t get as much traffic as Google, but hey… I’m even getting more clicks than I was at Google for a fraction of the price. I turned my AdWords campaigns off entirely, and it’s cool to go to my AWeber account and see how many people joined my list every day and watch the Clickbank sales pile up. Nice, and I don’t feel as if I’m going to go PPC bankrupt.
Maybe there’s a sweet spot for everyone. I know people make fortunes with AdWords, but maybe I’m just not an AdWords kinda gal. Yahoo is working really well right now, at least, so can I hear an, “Amen, sistah!” I’ll be putting more cash into Yahoo and building my list and getting sales every day like a champ.
Just don’t tell the “G” word People. You know how I truly love them.
If there’s a downside to Yahoo Search Marketing, it’s that you have to pay up front. You put so much in and they provide the clickage. So, if you don’t have up-front money to spend and wait for sales to pay your AdWords bill, then Yahoo may not be for you. But really, you can get started with about $30. It really is affordable.
But don’t listen to me… Listen to Frank Kern, who people love way more than me, and his cousin Trey and “Screw Google!”
Who needs ‘em?
