Web 2.0: Google Adds Social Search

Google Labs just came out with a new item called “Social Search.” It will search for items in the social web from people in your Google contact list and include them in any searches you run. I’m not sure how beneficial it will be, but I plan to test it over the next few days and let you know.

This is one of the Google Labs “experiments,” however. It just doesn’t happen automatically. You need to go over to http://GoogleLabs.com and sign up for the experiment, and you can only sign up for one experiment at a time. So, if you’re in another experiment that you’re enjoying, you may not want to stop that to try the social search.

Here’s why I’m wondering if it will be any good: I really like the people on my contact list, but some of them are not really all that interesting in terms of business. They may add something to a social site that doesn’t remotely interest me, while others might really have some cool stuff to add and I really wouldn’t want to miss their pearls of wisdom. And yet, do they post to social sites much? Don’t know.

But I guess I’ll find out.

If you have lots of people on your contact list that are active in social sites and that you want to read, you should probably check this feature of Google out. Otherwise, it’s just another perk that may not cause drooling.