Article Marketing: Where to Place Content

on Friday, August 14th, 2009 | 22 Comments

I’m often asked, “Pat, what are the best article sites on the Web?” There are definitely some in the forefront, in my opinion.

You can’t go wrong posting to EzineArticles.com. They run a tight ship, the content has to be quality or their editors don’t take it and everyone knows EZA. It’s got tons of traffic coming to it every single day. That’s my #1 place, for sure.

GoArticles.com is good because they still allow you to add anchor text to your articles. (Hyperlinked keyword phrases.) This is great for SEO, and provides reputation for your site. The worse thing you can do is to link “Click Here,” as it gives you little SEO benefit at all. But having an anchor text link (as you see above with “keyword phrases”) from a good site is worth the effort of submitting at all.

ArticlesBase.com is making its way to the top. The site now sports a PR5 and an Alexa of 810. Very strong. (Lower is better with Alexa.com) So, adding articles here is also a good idea.

But also think about social content sites like Squidoo, HubPages.com, and Scribd.com, which are all great sites to submit your content pieces.

Don’t bother submitting to any site that has a high Alexa, say over 100,000. That’s pretty much a waste of time because those directories/sites get little traffic. Stick to submitting to places where people will see your stuff and click on your link to come to your website.

Also stay away from Google Knol. I read an article today saying that it may not make it to its 2nd birthday as traffic has dropped so dramatically. It seemed like a good idea at the time, but here’s the thing: Keep an eye on which sites are rising in popularity and which sites are waning. Things change over time, and you don’t want to put all your eggs in one basket and then, have the basket fall apart.

iSnare.com is another good option. For $2 U.S., they will distribute your content to 40,000 websites, newsletters, and ezines. That’s not to say you’ll be placed in all of them because it’s an editor’s decision whether or not to accept your piece, but for $2, you really can’t lose.

Article marketing is still extremely powerful. Using it for SEO purposes is critical, and the cool thing about it is that your articles will stay online, bringing traffic and boosting your reputation and SEO forever.

If you don’t like to write, get someone to do it for you. Just don’t underpay. Sure, you can get folks with little command of the language to write for $1, but the articles won’t be much good. You want someone who understands your niche and who can write in your language. The going rate for a good article? About $10 at least. If you want a solid SEO article, you may have to pay around $15. But it’s worth it to have an article that will keep your reputation strong. Put a bunch of garbage out there and you know what they say…

Garbage in; garbage out. Not very helpful to your online success. You want to build your reputation as an expert in your niche. Nobody will buy it if you’re putting out poorly written articles that make no sense.

For that reason, also stay away from article spinners, unless you review the articles and make proper changes to them before submitting. Don’t just let a site or software spin articles and pop ‘em out there. You’ll hate the results. Most spinners don’t work, but there are a few that might and they require rewriting of your article paragraph by paragraph. I’ve done that for Overcome Everything, and I can tell you, it’s a LOT of work.

Unless you plan to do nothing else, my advice is to write or buy two good, solid content pieces a week and submit them to one of the sites I mentioned above, and you’ll still achieve excellent results over time.

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