Blog Every Day?
When I tell people to do that, I can usually hear the gears turning in their brain… EVERY DAY!?!
Well… yeah. Every single day.
The more you blog, the more subscribers you’ll get, the more traction you’ll have with the search engines and the benefits are HUGE. That’s to get your blog started. After you’ve built an audience, you can cut back to three times a week and then, maybe once a week. It’s all in what your niche is and what your readers expect from you. But here’s the deal…
If you blog once a month or even once a week or you’re inconsistent with your posts, you’re training an audience to ignore you. People want fresh content, and if they like what you provide in your blog, they’ll come back regularly to read your stuff, if YOU are regular about getting it up there.
In terms of search engines, pages equal page rank. Since each post you make has its own separate page, you’re adding pages to your site. (This isn’t to confuse you with the “Page” feature in WordPress. Those are pages, too, but they’re more like static information, like “About,” calendars, and such. Posts are continually updating content.) Plus, you’re updating content often, and the spiders just eat that up.
So, how can you post every day and not feel like a gerbil on a constantly spinning wheel?
Simple.
Make videos. They’re easy to do. You can make them with Flip Cams, Camcorders, or cheap old webcams like mine and put them up on YouTube or Seesmic and then, just embed them in your blog. They can teach people something or you can just talk into the camera. Have you checked out “Dear Tellman” lately? All video.
Make voice recordings and post those to your blog. Podcasting blogs are great, and if you’ve ever been to Stephen Pierce’s blog DTAlpha Talkback, you’ll see how easy they can be to do. His stuff is killer! But then, he’s Stephen Pierce, right? 
You don’t have to write every day.
But you can get people to write for you. Hire folks at Elance.com and have them write for a small fee.
Or, here’s one I like a lot… get guest bloggers. You don’t have to pay for them, and it’s a win-win situation. They get exposure on a different venue and YOU get a blog post. Sweet! You link to their site from your blog and the guest blogger has a backlink, too. Nice! Plus, their working with a new audience to get readers for their own blogs. It’s great!
You don’t have to make videos, either. You can grab videos from YouTube or another directory and just post them.
The caveats are:
1. Be sure that the content is is consistently about the niche your blog lives in. Don’t have a fishing buddy post something about fishing to your Internet marketing blog. Bad, bad, bad.
2. Don’t use other people’s stuff ALL the time. Just now and then to take the load off. People are coming to your blog to learn about YOU and what you have to say. Don’t always be leaning on others.
3. Mix things up. Unless you’re going to have a pure video blog or a pure podcast blog, then try adding different types of content at reasonable intervals. You’ll notice that most of my posts are written because well… I’m a writer. But I do add videos now and again. When I’m really busy, those are a godsend.
So, see? When you think of blogging every day in those terms… it’s not so overwhelming, is it?
